Associate Director, Media

ChangeMakers • Toronto, ON

1d • CA$90,000 - CA$110,000

About The Position

You lead end-to-end media campaigns from strategy through execution and reporting, serving as a senior point of contact for clients and a trusted advisor on their business. Partnering with cross-functional teams across ChangeMakers, you ensure the strategic delivery of client goals and business objectives while shaping the direction of the work at a higher level. You provide leadership across all accounts in the group, championing the highest quality media product, driving client satisfaction, and contributing to the growth of both the business and the team. You play a meaningful role in coaching, training, and mentoring team members at multiple levels, helping to build bench strength across the department. We operate in a fast-paced, agile environment — which means wearing many hats, changing direction quickly, and demonstrating an eagerness to learn and lead as the need arises. The role requires people who can prioritize, multitask, influence, and deliver.

Requirements

• 8+ years of related work experience, preferably in a brand or agency environment, with a track record of leading client relationships and teams.
• Undergraduate degree in Marketing, Business Administration, or a relevant field.
• Deep hands-on experience executing and overseeing media campaigns across platforms including but not limited to Meta, LinkedIn, Google Ads, Pinterest, TikTok, Reddit, etc.
• Proven experience leading client-facing communication and presentations at senior and executive levels.
• Working knowledge of programmatic media and DSPs.
• Demonstrated experience managing, mentoring, and developing media talent.
• Experience working in a fast-paced professional services environment, navigating executive-level decision makers and complex business issues with confidence.

Nice To Haves

• Working knowledge of traditional media — print, OOH, TV, radio — an asset.

Responsibilities

• Lead senior-level client engagement and account management, acting as a strategic media and performance partner across client businesses.
• Oversee the development, execution, and optimization of integrated media campaigns across paid social, SEM, programmatic, CTV/video, retail media, and traditional channels where applicable.
• Serve as the senior performance and technical lead across accounts, providing deep expertise in platform strategy, audience architecture, bidding methodologies, measurement frameworks, attribution, tracking implementation, and optimization best practices.
• Lead client-facing media plan, performance, and business review presentations, translating complex data and platform insights into clear strategic recommendations and growth opportunities.
• Provide senior oversight of in-platform execution across all major media platforms, including campaign setup, QA, pacing, optimization, troubleshooting, and performance governance to ensure campaigns are executed to the highest standard.
• Drive cross-channel performance strategy through advanced understanding of platform ecosystems including Google Ads, Meta, LinkedIn, DV360, The Trade Desk, Amazon, GA4, and platform analytics environments.
• Guide the implementation and management of tracking infrastructure including pixels, conversion APIs, UTMs, audience integrations, and measurement frameworks to ensure data integrity and actionable reporting.
• Build, develop, and strengthen client and agency partner relationships by proactively identifying opportunities to improve performance, expand scope, and deliver greater business impact.
• Work closely with Directors and senior leadership to mentor, coach, and elevate junior and mid-level team members across technical execution, optimization practices, strategic thinking, and client management.
• Partner with internal Strategy, Account Services, Creative, Analytics, and Finance teams to ensure seamless execution, integrated planning, and alignment between media performance and broader business objectives.
• Oversee project timelines, campaign pacing, and operational workflows across the account portfolio to ensure on-time, on-budget delivery and efficient execution.
• Lead ongoing campaign analysis and optimization, identifying performance trends, testing opportunities, and actionable insights that improve media effectiveness and client outcomes.
• Elevate the quality of reporting and analytics across accounts by ensuring insights are strategic, data-driven, and tied to measurable business objectives and KPIs.
• Oversee all media operations and administrative functions including campaign setup, trafficking oversight, reconciliations, billing coordination, and financial reporting with a high degree of accuracy and accountability.
• Own account financial management including budget controls, forecasting, pacing, and BCR oversight to ensure financial accuracy and operational efficiency.
• Contribute to new business development, agency thought leadership, platform innovation, and the continued evolution of ChangeMakers’ media, data, and performance capabilities.

Benefits

• The Canada base salary range for this position is $90,000- $110,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree