Associate Media Director, Digital

Horizon Media•New York, NY

1d•$110,000 - $135,000•Hybrid

About The Position

The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community, providing leadership, strategic direction and input for media plans. The AMD effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives while balancing client, company, and team needs. Ultimately, this role is responsible for creating and flawlessly executing a media plan that connects our clients to their consumer. Overseeing the progress of all projects, assist your team to make sure deadlines are met and making sure the work being produced is stellar.

Requirements

BA/BS required
Minimum 5+ years of experience in interactive media, marketing, and team management that includes progressive responsibilities
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
Solid understanding of interactive research tools such as comScore, @plan, and Nielsen OCR
Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
Proven record of success in leading full service digital accounts and teams
Strong written, presentation, analytical, quantitative, and verbal skills
Superior organizational, interpersonal, and managerial skills
Extensive knowledge of digital media landscape for branding campaigns
Ability to work in a dynamic, fast-pace environment

Responsibilities

Leads team in planning execution and innovation: Lead and manage all strategic media planning activities associated with assigned account(s) – including display, mobile, and social activation
Optimize based on client objectives, and work with Internal brand team and channel teams to ensure all elements of success are utilized
Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
Oversee budget allocation process for media and fees across all digital media platforms – including display, mobile, and social; accurately project costs and anticipate the financial results of plan revisions
Client and internal stakeholder manager and primary lead
Transfers knowledge, best practices, and HMI vision for buying approaches, analytics and tracking, day-to-day operational management, digital channel allocation, emerging opportunities and new partnerships
Manage the flow of client media-related needs; create solutions and resolve problems
Responsible for setting the frequency and consistency of touchpoints with respective mobile, social and programmatic media subject matter experts
Effectively managing team development and process
Act as a role model for Media Planning team
Explore areas for growth within the team across display, mobile, social and video
Conduct performance reviews for media planning team
Help develop planning objectives and strategies that coincide with the client’s marketing direction
Coordinates with HMI Sr. Management and other ADs to share insight on pricing trends, research, campaign learnings, client and vendor relationships and process
Responsible for ensuring all integrated planning members adhere to mobile, social and programmatic media planning best practices and considerations
Management and morale building
Optimize people and resource management
Acting as a mentor and providing conduits for professional growth among the team
Recognizing and developing individual growth via Performance Coach
Industry/client leadership and insights
Serves as an expert on digital marketing and buying practices and thought leader on emerging channels
Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues
Supervises digital media planning team