Associate Media Director, Digital Strategy

MediassociatesNewtown, CT
Hybrid

About The Position

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater NYC Metro area. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

Requirements

  • 5+ years of media strategy experience with deep digital media expertise
  • Strong understanding of paid social, search, programmatic, and analytics
  • Experience managing client relationships and driving business growth
  • Excellent communication, presentation, and project management skills
  • Familiarity with tools such as MediaOcean, Prisma, MediaTools, Tableau, Excel, and PowerPoint

Nice To Haves

  • Experience with performance-focused acquisition campaigns preferred

Responsibilities

  • Lead integrated media strategy and campaign planning across digital and emerging channels
  • Partner with activation, analytics, and account teams to drive performance and client success
  • Mentor and support media strategists across channels
  • Present campaign strategy, insights, and recommendations to clients
  • Leverage analytics and data to optimize media performance
  • Identify growth opportunities for clients and support new business initiatives
  • Stay ahead of media trends, technologies, and platform innovations

Benefits

  • Flexible work culture
  • Opportunity to make a significant impact on client relationships and agency growth
  • Oversee a dynamic, results-driven team
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