Digital Media Associate

L2T•Evanston, IL

1d•Hybrid

About The Position

L2T, a premier digital marketing company with 20 years of experience, offers a robust suite of marketing solutions to the automotive industry. They partner with thousands of dealers nationwide to enhance awareness, engage customers, and generate qualified leads through innovative technology and expertise in Google, Facebook, and Amazon advertising. L2T has been recognized by Inc. 5000 (7 years) and Crain’s Fast 50 (5 years). The company fosters an environment of internal growth, collaboration, and ongoing training. Their office is conveniently located near CTA and Metra, and they offer a hybrid work model with employees working 2 days in the office and 3 days remotely, with Wednesdays as an anchor in-office day, promoting a healthy work-life balance. This role is responsible for setting up, optimizing, and reporting on digital advertising campaigns for clients, assisting with ad hoc team requests, and contributing to overarching account optimization. The Digital Media Associate will report to the Senior Manager, Digital Media and collaborate with the Digital Media team, gaining experience with Google Ads, Google Analytics, and Microsoft Advertising.

Requirements

Must be able to commute to Evanston, IL and maintain hybrid work schedule.
Basic knowledge of Digital Marketing products such as Paid Search, Display, Video.
Familiarity with Digital Media platforms (Google Ads, Google Docs, Microsoft Ads, Facebook, Instagram, and YouTube.
Proficient with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint) and shared documents.
Must have strong attention to detail as well as advanced problem solving and analytical skills.
Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods.
Ability to manage time and complete multiple tasks to meet deadlines.

Nice To Haves

Certification: Google Ads Network, Google Analytics, Paid Search, Display, Video, and Mobile.
Experience using project management or ticketing systems, Jira preferred.

Responsibilities

Optimize KPIs for respective product line - offering solutions to KPI issues, reporting on KPI’s with understanding of perspective product.
Learn the necessary skills to navigate within L2T’s internal operations platform and ticketing system.
Support keyword and other performance optimizations.
Manage monthly incentive updates.
Manage display, video, and OTT creative per campaign requirements.
Account audits as requested.
Read and apply all SOPs for department and ensure processes are followed.
Ability to pull and analyze reports from L2T's Performance Dashboard and other 3rd party partner applications.
Identify market trends and understanding of competitors (who they are, POD).
Identify trends across product lines.
Completes Google Ads, Google Analytics, and Microsoft Ads training.
Ad hoc requests as needed.