Associate Marketing Specialist

Q2 • Austin, TX

18h • Hybrid

About The Position

Q2 is seeking a Marketing Specialist to work with our Marketing Operations team and oversee our Marketing tech stack. This role will help vet, implement, troubleshoot, and manage our tech stack. The ideal candidate for this role is highly technical and business-savvy, with demonstrable expertise in both marketing and technology. This role requires a technical manager and marketing influencer with excellent communication skills for both audiences. We are looking for a forward thinker that keeps Q2 on the forefront of marketing innovation.

Requirements

• Bachelor’s degree or equivalent in Computer Science, Marketing or related field
• Ideally one year of experience preferably with B2B marketing
• Excellent technical skills, creativity, analytical abilities and strong communication skills
• Sound knowledge of marketing principles, strategies and theories
• Experience managing marketing automation platforms managing functions including supporting forms and landing pages, creating nurturing streams, progressive profiling and lead scoring
• Experience using Google Analytics, Google Tag Manager and Salesforce (specifically lead routing rules and processes)
• Must be an energetic self-starter who works well independently and, in a team setting
• Fluent written and oral communication in English
• Authorized to work for any employer in the U.S.

Responsibilities

• Provide efficient, effective and scalable business solutions to the marketing and sales teams.
• Be fully engaged with the design, implementation, execution, measurement and refinement of core marketing technologies including compliance, content management, publishing, web analytics, marketing automation and CRM solutions.
• Collaborate with fellow marketers, sales professionals, business analysts and marketing leaders to translate business strategy into marketing execution, as well as promote technical capabilities into business benefits.
• Act as a “player-coach” within the marketing technology team including “super user” access to our technology stack.
• Work in close partnership with our analyst to align on tracking implementation & schema used for reporting & visualizations.
• Provide systems and processes that enable organizational learning and insights for improved customer intelligence and messaging.
• Act as marketing liaison to IT and provide support for the marketing technology stack.
• Ensure accurate data is securely & effectively collected, managed, and shared across systems within marketing and sales teams.
• Ensure all security, availability, confidentiality, privacy policies and internal controls are adhered to for compliance.
• Help educate and evangelize capabilities and best practices to the broader team.
• Gather and refine requirements based on technical needs for marketing software purchases and partnerships.

Benefits

• Health & Wellness
• Hybrid Work Opportunities
• Flexible Time Off
• Career Development & Mentoring Programs
• Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
• Community Volunteering & Company Philanthropy Programs
• Employee Peer Recognition Programs – “You Earned it”

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level