Associate Marketing Planning Manager, Deposits (US)

TD Bank•Wilmington, NY

1d•Onsite

About The Position

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship. As part of the Consumer marketing department, you will serve as a strategic consultant and one of the primary Marketing contacts to the Consumer Deposit Products and Payments (CDPP) business. You will build valuable relationships with business leaders by translating business, client, and product strategies into supporting marketing strategies and plans leveraging all available marketing tactics such as digital and direct to consumer. You will collaborate and negotiate with internal and external marketing partners to develop marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals; enhance client experience; and acquire, grow, and retain profitable client relationships. You will work within an agile pod, including participation in sprint reviews to highlight key accomplishments, and quarterly PI planning sessions to gain alignment on upcoming priorities while ensuring pod capacity. As a valued member of the department, you have a proven track record of successfully navigating large, complex organizations with experience in consumer deposits marketing or a background in financial services marketing including familiarity with agile or pod-based environments. You have supported marketing planning for the business with a comprehensive understanding of how the business operates to solve technical, operational, and business problems. You also have experience reviewing and analyzing campaign results to inform future strategies and forecasts and crafting compelling, insights-based presentations for senior leaders. The Associate Marketing Planning Manager is accountable for the campaign oversight and project management for multiple products or overall segment. As a driver of moderate to complex projects, the Associate Marketing Planner Manager works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the TD brand is protected and delivered in the customer experience.

Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required
5+ years relevant experience
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Nice To Haves

Deposits product marketing experience.
5+ years of prominent banking institution experience.
Bachelor’s degree in Marketing.
Deep specialized (SME) knowledge within marketing planning or line of business marketing.
Ability to apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
Knowledge of factors that differentiate TD; knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
Demonstrated budget management experience.
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
Strong presentation skills and communication skills.

Responsibilities

Marketing advisor for a sub-set of a business, typically leading or contributing on projects of low to moderate scope and complexity
Integrates the broader organizational context into advice and solutions within own area
Understands the industry, competition and the factors that differentiate the organization
Applies best practices to implement process, product or service improvements
Acts as a subject matter expert within their own area of specialty or a resource for others
Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
Contributes to setting standards within area of expertise
Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
Impacts a range of functional programs and operations across own and related teams
Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
Works independently and guides others within area of expertise
Identifies and leads problem resolution for complex issues at all levels
Creates integrated marketing campaigns that meet business and marketing strategies and objectives
Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
Analyzes past results and makes recommendations to maximize return on investment
Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
Tells our Story – effectively communicates the results and sells the value of marketing
Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
Navigates through roadblocks by engaging key stakeholders/sponsors
Leads multi-functional teams through the project
Tracks and manages budget against plan, meeting all financial reporting requirements
Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
Uses data combined with judgement and intuition to make recommendations and drive action
Utilizes data to tell our story and make recommendations that are simple and concise
Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
Prioritizes and manages own workload to meet service level requirements for service and productivity
Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally