Associate Marketing Manager US

Greenstone Meats•Pedricktown, NJ

5d•Remote

About The Position

The US market represents Greenstone Meats' highest growth opportunity with the growth of the grass-fed beef category and a premium brand portfolio that is still in its early stages of building consumer demand. This role changes that by being the first dedicated marketing resource for the US market. The Associate Marketing Manager for the United States is responsible for bringing the Greenstone Meats brand to life in the US market: building consumer demand, executing innovation launches, developing the tools Sales needs to win at retail and foodservice, and partnering with the Commercial Strategy Manager to translate consumer and market intelligence into action. This is a role for someone who is equally comfortable developing and implementing a brand campaign, managing an innovation timeline and mining consumer insights. Someone who understands the US retail landscape, has a genuine curiosity about consumers, and is energized by the pace and ambiguity of a lean, fast-moving commercial environment.

Requirements

3 to 5 years of brand-side CPG marketing experience within food, protein, or a related consumer goods industry
Experience on the brand side of marketing: understanding how brands are built, positioned, and activated in market, is required.
Demonstrated experience managing packaging development, marketing materials, and agency relationships independently
Familiarity with the US retail landscape: key accounts, channel dynamics, and how marketing supports commercial conversations with buyers
Proficient in Microsoft Office, particularly PowerPoint and Excel, and comfortable with design coordination and digital asset management

Nice To Haves

Familiarity with syndicated data tools such as Circana is an asset
Exposure to foodservice marketing or sales support is a plus
A genuine interest in food, consumers, and the stories behind what people buy and why

Responsibilities

Manage the marketing calendar for owned brands ensuring all brand activations are planned, briefed, and delivered on time
Develop consumer-facing marketing content across relevant channels: digital, in-store, foodservice, and trade, in partnership with the agency and the Marketing Director
Manage the day-to-day agency relationship for US market activations: briefing, feedback, timelines, and delivery
Ensure brand execution in the US market is consistent with the brand positioning and visual identity established for each brand
Monitor US market trends and competitive activity and bring relevant observations to the team proactively
Support the commercialization of new products for the US market
Own the Packaging Development phase end-to-end, briefing design partners, managing revision cycles, coordinating regulatory and QA reviews, and ensuring production-ready files are delivered on time
Coordinate with Sales, Supply Chain, and Production to ensure new products arrive in market with the right tools, materials, and customer support
Track innovation performance post-launch and feed learnings back into the pipeline
Develop marketing inputs for US customer conversations: brand sell sheets, promotional mechanics, category fact sheets, and product-specific content that Sales can use in front of buyers
Partner with the Commercial Strategy Manager to ensure all customer-facing tools are grounded in consumer and category data
Support the development of marketing materials for US foodservice customers: operator-facing content, culinary positioning, and channel-specific tools for fine dining and casual dining accounts
Manage all US POS materials and marketing collateral, ensuring materials are current and on-brand
Support digital shelf content management and retailer media coordination for key US accounts, ensuring product content is accurate, compelling, and optimized for each platform
Develop familiarity with the company’s data ecosystem (Circana, Numerator, etc.) and learn to pull and interpret data relevant to the US market
Apply consumer and shopper research to US brand and campaign decisions, connecting what consumers care about to how we show up in market
Partner with the Commercial Strategy Manager on US consumer insights initiatives including custom research and shopper behavior analysis
Bring a consumer-first perspective to innovation and campaign conversations, grounding US marketing decisions in evidence rather than assumption
Track US marketing spend against budget at the project level, ensuring vendors are paid on time, flagging variances, and maintaining accurate spend records
Manage multiple projects simultaneously with reliability and attention to detail, from packaging timelines to campaign deliverables
Communicate progress and flag risks proactively without being prompted