Associate Marketing Manager

Workwear Outfitters•Nashville, TN

About The Position

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with over $800 million in sales and we employ more than 5,800 people in facilities spanning the globe. Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel. Our Purpose: “We champion and empower workers who make our world work better”

Requirements

Bachelor’s degree (or equivalent) in marketing, business, or related field
3-5 years of relevant marketing experience
Proven success in executing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Excellent written and verbal communication skills
Experience in email retention marketing
Experience in growth driving paid media across a number of channels
Self-starter who isn’t afraid to ask questions and roll-up their sleeves
Willingness to travel occasionally

Responsibilities

Support the execution of Red Kap’s annual marketing plan and campaign calendar across priority channels (email, media, web, and organic social).
Translate briefs from Marketing Managers into clear plans, timelines, and deliverable lists for internal teams and external partners.
Coordinate asset production needs, including photoshoots and other content creation, in partnership with internal photography services and external creative partners.
Ensure assets captured align with GTM & campaign priorities and can be used across key channels.
Manage the development of channel-ready deliverables from brief through final files, routing work for feedback and approvals.
Partner with channel owners to ensure deliverables support GTM & campaign goals.
Support Red Kap’s email program and lifecycle marketing initiatives as needed.
Work closely with Product, Digital, Ecommerce, and Creative partners to gather inputs required for marketing assets and launch deliverables.
Track status of in-flight work, proactively flag risks or bottlenecks and recommend adjustments when timelines or priorities shift.
Pull basic performance metrics and help consolidate post-campaign and post-launch learnings.
Capture and share recommendations to improve future campaigns, creative, and channel execution.