Associate Program Manager, Marketing

Best Western Hotels & Resorts • Phoenix, AZ

2d • Hybrid

About The Position

Join BWH Hotels – Where Passion Meets Purpose At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry. Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field; or equivalent combination of education and experience.
• Minimum 2 to 5 years’ related experience in marketing or the hospitality industry.
• Advanced knowledge and understanding of marketing principles across advertising, direct marketing, events, field marketing, and digital platforms.
• Knowledge of assigned products, services, or market segments and their strategic positioning.
• Knowledge of company policies, procedures, and brand standards relevant to marketing operations.
• Knowledge of marketing analytics, performance metrics, and budget management.
• Strong written and verbal communication skills for developing presentations, proposals, and promotional content.
• Demonstrate proficiency in Microsoft Office Suite, Quick Suite, and Salesforce for project and data management, while adopting AI-enabled tools to automate workflows and enhance reporting accuracy.
• Skilled in coordinating cross-functional marketing efforts and managing project timelines.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Ability to manage marketing programs and projects from concept through execution, ensuring alignment with business goals.
• Ability to respond to diverse marketing communication needs and deliver high-quality materials.

Responsibilities

• Supports sales management in market research, development and design of marketing literature, marketing database systems, intranet, and external websites.
• Meets program and project requirements generating marketing plans, proposals and promotions.
• Identifies, develops and implements recommendations and creative strategies to achieve sales goals for assigned products, services and market segments.
• Responds to sales communication needs by coordinating, researching and developing presentation, communication and promotional materials.
• Schedule graphic and creative design and production of sales marketing literature.
• Coordinates promotional efforts with members, clients and the sales team.
• May develop advertising messaging to build brand identity and influence buying decisions.
• Prepares reports by compiling data, tracking and analyzing business plans and metrics.
• Analyzes data to assess market variances, marketing initiative and promotional performance.
• Makes, presents and defends recommendations.
• Maintains quality service by following Company standards.
• Contributes to department’s financial compliance by developing or administering annual budgets and negotiating with outside vendors as needed.
• Promotes and sells the Company's products and services by asking for and closing sales.
• Provides customers with rate, availability and other terms and conditions.
• May suggest additional or alternative products and services.
• Meets established goals/quotas.

Benefits

• Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level