Associate Marketing Manager I, Social Media

Learning Resources•Vernon Hills, IL

6d•Hybrid

About The Position

We are Learning Resources®, a growing, family-owned company known for our award-winning educational toys and our pet brand Brightkins®. We are seeking an Associate Marketing Manager to join our marketing team, which operates at the intersection of social media, creator marketing, and discovery commerce. Our work directly influences how millions of parents, teachers, and families discover our brands. We move fast, work collaboratively, and are not afraid to build something new. We are a highly collaborative team that combines creativity, analytics, and experimentation. This role offers variety, ownership, and the opportunity to see the impact of your work.

Requirements

Strong understanding of social media, content marketing, creator/influencer programs, affiliate marketing, discovery commerce, and performance reporting required, with the ability to connect channel activities to business outcomes.
Strategic thinker with strong business acumen and the ability to connect marketing activity, consumer behavior, channel performance, and company priorities.
Exceptional organizational and project management skills, with experience building workflows, planning systems, calendars, and repeatable processes.
Strong verbal and written communication skills, with the ability to translate complex data, timelines, and priorities into clear updates for cross-functional teams and leadership.
Data-driven and analytically minded, with experience developing reports, dashboards, scorecards, and recommendations that support decision-making.
Highly collaborative and skilled at building relationships across Marketing, Ecommerce, Sales, Creative Services, agencies, and other internal partners.
Results-oriented and accountable, with strong follow-through and the ability to manage multiple priorities without losing sight of business goals.
Comfortable operating in a fast-paced environment and creating structure around changing priorities, evolving campaigns, and cross-functional needs.

Responsibilities

Partner with the Marketing Manager to turn social, content, creator, affiliate, and discovery commerce strategies into actionable operating plans, timelines, and workflows.
Own and improve the integrated marketing calendar process to create visibility across social media, content, creator partnerships, affiliate marketing, Ecommerce, Sales, Creative Services, and agency partners.
Manage planning systems, communication rhythms, and workflow processes that help marketing activities stay aligned on priorities, deliverables, timing, and campaign objectives.
Maintain and implement reporting routines, dashboards, scorecards, and stakeholder updates that make marketing performance easy to understand and act on across teams.
Analyze performance across social media, content, influencer, affiliate, and discovery commerce programs to identify trends, opportunities, and recommendations that support brand awareness, engagement, conversion, and business goals.
Create clear communication processes, including regular status updates and recap emails, that help internal teams understand current priorities, campaign performance, upcoming initiatives, and business impact.
Identify and implement process improvements that increase accountability, reduce friction, improve cross-functional communication, and help the team operate more efficiently as the function scales.
Monitor consumer, creator, platform, and competitive trends to help inform future social operations, content planning, creator strategy, and reporting recommendations.
Collaborate with Creative Services, Ecommerce, Sales, Marketing Coordinators, and agency partners to support integrated execution and ensure work is moving forward with clarity and alignment.