Associate Marketing Manager- Distributor Channel

Workwear Outfitters•Nashville, TN

2d•Onsite

About The Position

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with over $800 million in sales and we employ more than 5,800 people in facilities spanning the globe. Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, Criticore®, OOBE®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel. Our Purpose: “We champion and empower workers who make our world work better”

Requirements

Bachelor’s degree (or equivalent) in marketing, business, or related field
3-5 years of relevant marketing experience
Proven success in executing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills, with the ability to successfully manage multiple projects and priorities.
Excellent written and verbal communication skills
Metrics-driven marketing mind with eye for creativity
Experience with creating a wide variety of marketing content
Self-starter who isn’t afraid to ask questions and roll-up their sleeves
Willingness to travel (15% of time)

Responsibilities

Execute all marketing plans including distributor marketing and sales enablement for the Workwear Outfitters brand under the guidance of the Marketing Manager.
Work closely with the Marketing Manager as well as other marketing team members, merchandisers, business team, creative services, and outside agencies to ensure marketing plans are being executed in a timely manner.
Coordinate and execute a range of resources and annual plan tactics including, but not limited to, sales and distributor enablement, email campaigns, distributor content, and media plans.
Execute all sales and distributor support materials ranging from catalogs, brochures, sell sheets, sales/distributor content and requests, etc.
Act as the Seismic lead for Distributor and Sales support materials.
Work with our internal creative services team along with other stakeholders to create all sales and distributor content pieces aligning with our overall Workwear Outfitters brand and messaging strategy.
Lead the execution of marketing plan tactics from start to finish, leveraging internal and agency support, driving collaboration.
Help develop creative briefs and guide creative direction to meet objectives for all sales and distributor facing communications, including print, digital, and video assets (content as a key piece of communication).
Build-out and manage all sales and distributor content within a shared content library.
Responsible for planning and executing our distributor email campaign, which includes on-going testing and analyzing engagement to improve our efforts.
Manage any product and lifestyle photography needs with our internal studio and/or outside 3rd parties.