Associate Marketing Manager - Dasher Engagement & Earnings
About The Position
The Integrated Marketing team at DoorDash aims to communicate the value of DoorDash to Customers, Merchants, and Dashers through marketing campaigns and programs. This specific role is part of the Dasher Marketing team, focusing on two key areas: Dasher Earnings Experience, ensuring Dashers understand their pay, and Dasher Habituation, building consistent engagement. The team is described as small, mighty, and rapidly growing. As an Associate Marketing Manager for Dasher Engagement, you will be instrumental in executing the marketing strategy for two critical aspects of the Dasher lifecycle: how they earn and their retention. You will collaborate with product, marketing, research, and creative teams to develop and implement campaigns, in-app messages, and communications designed to build Dasher trust in earnings products and foster habits that encourage consistent dashing. Your responsibilities will include supporting go-to-market launches for new pay and earnings features, managing ongoing engagement and habituation programs, translating strategy into effective execution, and reporting on campaign performance.
Requirements
- 2-4 years of professional experience in marketing, growth, lifecycle, or a related operating role, ideally in a high-growth, fast-paced environment
- Comfortable with data — able to pull and interpret basic metrics (Excel/SQL a plus) to gauge whether a campaign or test is working
- Strong project management instincts: you can take a plan, break it into steps, and drive it to done across multiple partner teams
- A clear, concise writer who can turn a strategy into Dasher-facing copy and briefs that creative and CRM teams can execute against
- A collaborative team player who's comfortable working across Product, Research, CRM, Brand, and Operations
- A builder's mentality — you're excited about technology products that impact millions of Dashers, and you want to grow your career in marketing at DoorDash
Responsibilities
- Execute go-to-market plans for new and existing Earnings Experience and Habituation features, spanning in-app messaging, email, push notifications, and other Dasher-facing comms
- Support marketing experimentation (A/B tests) that build Dasher understanding of pay mechanics and reinforce dashing habits, then translate results into recommendations for what to test next
- Own day-to-day execution of campaigns: writing and QAing content, briefing creative, setting up in-app/CRM sends, and coordinating launch timelines across partner teams
- Partner with Product and Analytics to track adoption, engagement, and satisfaction metrics for earnings and habituation initiatives, flagging opportunities as they emerge
- Support customer research, in partnership with UXR and Audience Insights, to understand Dasher sentiment around pay transparency and engagement, and turn findings into actionable briefs
- Help prepare materials for weekly cross-functional business reviews with Product, Brand, CRM, and Operations, and track follow-ups to closure
- Maintain campaign trackers, briefs, and post-mortems so learnings compound across launches
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical benefits
- Dental benefits
- Vision benefits
- 11 paid holidays
- Disability insurance
- Basic life insurance
- Family-forming assistance
- Mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
