Associate Manager (18 Month Contract)
About The Position
In this role, you’ll help fuel the growth of Triangle Rewards across CTC by leading creative, high‑impact registration campaigns that make it easy—and exciting—for customers to join. You’ll own incentive‑driven, always‑on, and seasonal initiatives from strategy through execution, bringing a growth mindset to everything you do. You’ll collaborate closely with banner teams, frontline partners, and cross‑functional groups including Marketing, Digital, Analytics, Legal, and Compliance to drive measurable results—while always putting the customer first and ensuring compliant, seamless experiences across all touchpoints. If you thrive in fast‑paced, highly collaborative roles and love turning strategy into action, this could be a great fit for you!
Requirements
- 4–6+ years of experience in marketing, growth, digital acquisition, or loyalty programs
- Experience executing incentive‑based, data‑driven campaigns with measurable outcomes
- Strong stakeholder management and cross‑functional collaboration skills
- Ability to manage multiple initiatives in a fast‑paced, matrixed environment
Nice To Haves
- Experience in retail, loyalty, or financial services environments
- Familiarity with registration, onboarding, or funnel optimization strategies
- Experience working with frontline or in‑store execution models
Responsibilities
- Develop and execute registration growth strategies aligned to enterprise and banner priorities
- Build campaign roadmaps that balance always‑on acquisition, automation, and seasonal lighthouse moments (e.g., Back to School, holidays)
- Identify opportunities to improve registration conversion through incentives, channel mix, and messaging
- Lead end‑to‑end execution of registration campaigns, including quarterly blitzes and ad‑hoc initiatives
- Own always‑on programs such as registration recovery triggers and ongoing acquisition placements
- Optimize campaign performance through ongoing testing, learning, and refinement
- Partner with banner marketing teams to develop and execute registration campaigns tailored to each banner
- Work closely with frontline teams to support and reinforce registration campaigns in‑store
- Create and manage frontline incentive campaigns that drive excitement, engagement, and incremental registrations
- Increase efficiency and scalability of campaigns through automation and trigger‑based journeys
- Support development of standardized, repeatable campaign frameworks to improve speed to market
- Track and analyze registration performance, conversion, and funnel KPIs
- Use insights to inform campaign optimization and future strategy
- Prepare clear summaries and updates for leadership and stakeholders
- Ensure all customer‑facing campaigns meet privacy, legal, and compliance requirements
- Collaborate effectively with Marketing, Digital, Analytics, Technology, Legal, and Retail teams
Benefits
- Career growth opportunities
- Product discounts
- Competitive salaries and wages
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
