Market Intelligence (Category Management) Associate Manager
About The Position
The Associate Manager – Market Intelligence supports market, consumer, and competitive intelligence efforts in the U.S. market. The role analyzes data, generates actionable insights, and supports strategic decision-making across the organization. It translates data into clear insights and recommendations while contributing to business strategy, category planning, and go-to-market initiatives. This position enables effective decision-making by structuring data, generating actionable insights, and delivering clear recommendations to support leadership in making informed and timely business decisions. The role works across market and category intelligence, consumer and shopper insights, competitive intelligence, performance insights, reporting, and cross-functional collaboration.
Requirements
- Bachelor’s degree or higher in Business, Marketing, Economics, or a related field.
- Minimum 4–6 years of experience in Market Intelligence, Business Analytics, Insights, or Strategy.
- Experience with Nielsen, Circana, Blue Yonder, Numerator, shopper data, or POS.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable insights and clear business implications for decision-making.
- Understanding of market dynamics and consumer behavior.
- Structured thinking and attention to detail.
- Strong communication and presentation skills.
- Proficiency in Excel and data analysis.
- Experience with syndicated and POS data sources.
- Ability to remain in a stationary position and operate office equipment for a prolonged period.
- Constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
- Ability to work a schedule commensurate with business operations, including weekends, holidays, and/or times outside normal business hours.
- Ability to travel as business needs require.
Nice To Haves
- Experience in CPG, Food & Beverage, or consumer brands.
- Experience with BI tools such as Tableau or Power BI.
- Experience in fast-paced, high-growth environments.
- Understanding of the U.S. retail and consumer landscape.
Responsibilities
- Analyze market trends, category dynamics, and the competitive landscape.
- Monitor industry developments, emerging trends, and growth signals.
- Develop category insights to inform business strategy.
- Analyze consumer behavior, preferences, and purchase drivers.
- Identify insights related to target segments and shopper journeys, and translate them into recommendations for marketing and product strategy.
- Track competitor activities, including product launches, pricing, promotions, and positioning.
- Benchmark brand performance against competitors and identify risks and opportunities based on competitive dynamics.
- Analyze internal and external data sources and synthesize complex data into clear business implications.
- Structure complex data into actionable insights and forward-looking recommendations to support strategic decision-making.
- Analyze performance across sales, marketing, and trade initiatives; identify performance drivers and areas for improvement.
- Provide insights to support campaign, product, and retail optimization.
- Develop reports, dashboards, and presentations for stakeholders.
- Deliver clear, concise insights and structured, easy-to-understand business narratives to cross-functional teams.
- Partner with Marketing, Trade Marketing, Sales, and Product teams.
- Contribute to strategic planning, forecasting, and go-to-market initiatives, ensuring insights align with business priorities.
- Influence cross-functional teams with clear, data-driven recommendations and business implications.
- Travel as business needs require.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
