Associate Manager, Triangle Rewards Registration - 12 Month Contract
About The Position
The Associate Manager, Triangle Rewards Registration - 12 Month Contract will focus on growing the Triangle Rewards member base by leveraging key partners such as Petro‑Canada, RBC, WestJet, and Tim Hortons. Based in the Toronto office (in‑office Monday–Thursday), this role blends marketing expertise, customer experience optimization, and cross‑functional collaboration. The associate manager will develop and execute strategies to increase registrations, improve partner‑driven acquisition pathways, and design seamless, personalized onboarding experiences for new members. The role requires a customer‑first mindset, strong analytical and presentation skills, comfort with testing and learning, and openness to leveraging AI for efficiency and innovation. Ideal candidates bring 5–7 years of relevant marketing or loyalty experience, excel at communication, work well with internal and external partners, and embrace new solutions to improve the Triangle customer. The Associate Manager of Triangle Rewards Registration plays a key role in driving growth of the Triangle Rewards member base by unlocking new registration opportunities through our strategic partners — Petro‑Canada, RBC, WestJet, and Tim Hortons. This role will focus on both acquisition and onboarding, ensuring new members enter the program through frictionless, engaging, and partner‑optimized journeys. This is a hands‑on role ideal for a marketer with strong customer‑centric instincts, curiosity, and a passion for continuous improvement. You’ll work closely with cross‑functional teams across Marketing, Loyalty, Digital, Analytics, Product, and Partner Teams to evaluate opportunity areas, strengthen customer pathways, and optimize the registration funnel.
Requirements
- 5–7 years of experience in marketing, loyalty, digital, customer experience, or related fields.
- A strong customer‑first mindset with a passion for designing and improving customer journeys.
- Experience working with or across multiple cross‑functional teams.
- Ability to think innovatively and embrace testing, learning, and iteration.
- Comfort with data and analytics; able to make decisions grounded in insights.
- Strong written and verbal communication skills and polished presentation abilities.
- Flexibility, curiosity, and an openness to trying new approaches or technologies — including leveraging AI tools.
- A collaborative working style with proven ability to influence and build trust across teams.
Responsibilities
- Drive Registration Growth Through Partners: Develop strategies to increase Triangle Rewards registrations by leveraging key partners (Petro‑Canada, RBC, WestJet, Tim Hortons). Identify new partnership opportunities, test new customer acquisition pathways, and evaluate program‑to‑program integration enhancements. Build and maintain strong relationships with partner teams to align on registration goals, campaigns, and optimization opportunities.
- Enhance Customer Onboarding: Design and refine onboarding experiences that welcome new members with a personalized and meaningful introduction to the Triangle Rewards ecosystem. Ensure all onboarding touchpoints provide a seamless, customer‑first experience. Collaborate with internal and partner teams to tailor onboarding flows for specific partner pathways.
- Optimize the Customer Experience: Analyze customer behaviors, conversion patterns, and friction points to inform improvements. Use data‑driven insights to recommend and implement experiments, A/B tests, and new optimizations. Continuously look for opportunities to simplify, personalize, and elevate the customer journey.
- Cross‑Functional Collaboration: Partner with Marketing, Product, Digital, Analytics, Stores, and Loyalty teams to design and deliver innovative solutions. Work closely with internal teams to ensure consistent and seamless execution of registration initiatives across all customer touchpoints.
- Innovation & New Approaches: Test new tactics and emerging tools — including AI‑driven solutions — to accelerate problem‑solving, insights generation, and content creation. Build new processes where needed, improving operational workflows and long‑term program efficiency.
- Communication & Reporting: Present recommendations, performance updates, and insights to senior stakeholders through clear and compelling storytelling. Prepare documentation, briefs, and decks to support cross‑functional alignment and decision‑making.
Benefits
- Career growth opportunities
- Product discounts
- Competitive salaries and wages
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
