Associate Manager, Sports and Partnership Marketing - Basketball

Reebok International, Ltd•Boston, MA

4d•$60,000 - $80,000

About The Position

Reebok is a global fitness brand with American roots and a focus on movement, designing footwear for athletes and fitness enthusiasts. The Associate Manager, Sports and Partnership Marketing supports and helps drive global basketball initiatives across athlete and talent management. The role calls for a strong understanding of basketball culture, active engagement in the basketball community, and knowledge of athletes at the professional, collegiate, high school, and grassroots levels. The Associate Manager supports the Senior Manager in developing marketing strategies, storytelling, and activation plans for the Reebok Basketball category, including signature shoe launches. The role also owns select programs within the Basketball team, driving execution from concept through launch. Working with internal stakeholders and external partners, the Associate Manager helps deliver integrated campaigns that support broader business objectives.

Requirements

Bachelor's degree required.
2–4 years of experience in marketing or partnerships.
Knowledge of the current sports landscape, primarily basketball.
Outstanding organizational skills, with the ability to prioritize, multitask, and manage time.
Ability to work as a team player with internal colleagues, external brand partners, and external agencies and vendors.
Experience working on integrated marketing campaign tactics, including digital, public relations, influencer marketing, and retail point-of-sale.
Creative thinking and an ability to identify new opportunities.
Self-starter who can take direction and make decisions while managing projects autonomously.
Excellent verbal and written communication skills.
Proficiency in all Microsoft Office applications.
Willingness to travel domestically and internationally 20%.

Responsibilities

Support development and execution of global sports marketing and partnership strategies for the Reebok Basketball business unit.
Manage marketing project timelines against internal and partner approval schedules to deliver campaigns on time and in full.
Create and maintain project status documents.
Lead sample and promotional product ordering.
Lead purchase order and invoicing processes.
Facilitate internal and external marketing review meetings, including cross-functional meetings.
Support day-to-day relationships with athletes, agents, managers, and external partners, ensuring alignment with brand objectives and contractual commitments.
Identify, evaluate, and recommend athlete, talent, and partnership opportunities that support brand relevance, cultural credibility, and business growth.
Identify opportunities for Reebok Basketball and its signed partners to amplify the strategy set by the Head of Basketball.
Develop ongoing competitive analyses of basketball footwear and apparel launches, including competitor product strategies, athlete partnerships, campaign creative, launch timing, marketing activations, and cultural relevance.
Use competitive insights to identify trends and opportunities and inform Reebok Basketball's go-to-market strategy.
Support integrated marketing campaign tactics across digital, public relations, influencer marketing, and retail point-of-sale.
Travel domestically and internationally as required, approximately 20%.