Associate Manager, Social Strategist

Danone•Louisville, CO

4d•Hybrid

About The Position

We are looking to hire a social strategist to join our internal creative team. Lead strategic storytelling on social including social strategy and campaign planning, identifying social trends, producing content via creators, production and media content partners and performance reporting. Promote brand awareness and create social buzz around various initiatives to generate increased engagement and saliency on social media. Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly. Proactively bring forth big, breakthrough ideas routed in timely cultural insights - both planned and reactive - that fuel brand fandom and drive culture and think strategically on how to execute efficiently. Strategize and execute social activations, working diligently with cross functional teams to bring plans to life. Keep our brands relevant through brand fan engagement, building relationships with super fans, likeminded partners, and influencers. Manage executions cross-functionally, including any needs from Legal, CRM, Creative, Media, and Product. Work closely with agencies, platform reps, and Consumer Insights team to develop innovative, insight-driven activations Analyze program and content results, applying key learnings to optimize future projects.

Requirements

Ability to share creative ideas and work collaboratively to execute
Excellent communication and interpersonal skills
Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities
Thorough knowledge of the top social media networks
3-5 years of relevant experience in social media marketing
Previous Social media marketing and/or agency experience
Knowledge of social media channels and how each can be leveraged for various campaigns and goals effectively
Bachelor’s Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience

Responsibilities

Lead strategic storytelling on social including social strategy and campaign planning
Identify social trends
Produce content via creators, production and media content partners
Performance reporting
Promote brand awareness and create social buzz around various initiatives to generate increased engagement and saliency on social media
Identify future trends with a bias for action to activate against ideas quickly
Bring forth big, breakthrough ideas routed in timely cultural insights - both planned and reactive - that fuel brand fandom and drive culture
Strategize and execute social activations, working diligently with cross functional teams to bring plans to life
Keep our brands relevant through brand fan engagement, building relationships with super fans, likeminded partners, and influencers
Manage executions cross-functionally, including any needs from Legal, CRM, Creative, Media, and Product
Work closely with agencies, platform reps, and Consumer Insights team to develop innovative, insight-driven activations
Analyze program and content results, applying key learnings to optimize future projects