Associate Manager, Social Media

KnitWell Group•Fort Myers, FL

14h•Onsite

About The Position

Built on the foundation of fashion’s most iconic color contrast – White + Black – WHBM inspires independent women to embrace their power and femininity through modern yet timeless styles. We’re proud to be a place for passionate people to learn, grow, and build empowered careers. This position is responsible for supporting the ongoing and evolving Social Media and Influencers strategy. In doing so, this role supports the corporate and brand objectives through coordination with the cross functional teams; will also support to develop a business vision for influencers and social media and identify opportunities and important trends.

Requirements

BS Degree, Marketing, PR, Communications or similar field required
3+ years’ experience in Public Relations, social media, or communications strongly preferred
Strong writing, media relations, verbal communication and time management skills
Computer proficiency in Outlook, Excel, Word, Windows XP, and PowerPoint
Familiarity with digital media (video and photography), as well as social media platforms, programs, techniques, functionality, custom applications and blog platforms
Familiarity with creating social specific content such as Reels
Organizing and planning skills
Confidentiality and the ability to deal with sensitive information
Ability to effectively manage multiple, concordant tasks and projects
Excellent interpersonal skills

Responsibilities

Assists in identifying and evaluating business opportunities and implementing programming within social media sphere.
Assists with coordinating with marketing and creative teams to align goals and ensure smooth and timely implementation of content programs.
Supports the coordination with internal teams to create editorial content calendars as well as implement campaigns, posts, updates, etc. for social media platforms.
Assists with the managing and maintaining of brand pages on consumer social networking sites such as Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok.
Collaborates and supports creative and social selling teams on social media content creation such as Reels, behind-the-scenes photos/videos, Lives etc.
Implements tactical social media initiatives, such as sweepstakes & giveaways, for customer acquisition and retention as well as monitors initiatives.
Tracks and monitors the success of influencer and social media initiatives and provide reports to management.
Executes monthly paid campaigns by developing brand content with multiple influencers
Assists with identifying key influencers (micro and macro); helping to cultivate influencer relationships and enhance paid and organic digital campaigns.
Responsible for influencer promo pitches and giftings
Assists in fulfillment of influencer product orders and samples
Educates internal partners and colleagues about social media and influencers, specifically around new trends and best practices.
Develops and maintains strong relationships with internal and external affiliate marketing partners, including rewardStyle and Shopstyle
Facilitates brand responses to customer inquires and comments in partnership with the Customer Service team.
Other duties as assigned.