Associate Manager, Social Content & Community

Cracker Barrel•Lebanon, TN

33d

About The Position

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.

Requirements

2 to 4 years of experience creating social content and managing brand channels.
Experience with working on a social team for a medium to large size business.

Responsibilities

Manage end-to-end content workflows and production timelines with internal and external creative partners.
Provide strategic input into agency and creative briefs to ensure social-first thinking is integrated from the outset of every project.
Manage the edit and feedback rounds for all social creative assets, ensuring alignment with strategic objectives and brand standards.
Oversee the master social content calendar, coordinating timing and distribution to maximize impact.
Support content creation through on-site filming, content capture, and production coordination across HQ, store locations, partnerships, creator activations, and events.
Assist in the strategic promotion of brand partnerships, retail launches, and broader brand-wide initiatives across social channels.
Lead the social ideation process, serving as the primary point of contact for internal and external creators to source and develop new concepts.
Lightly support influencer strategy by co-piloting strategic influencer initiatives and assisting with logistical coordination such as store visits, gifting, and filming coordination.
Actively engage with the community while monitoring sentiment to inform future strategic shifts in brand voice and content direction.
Strategically identify organic conversations and trends to recommend reactive content opportunities that align with business goals.
Monitor, organize, and maintain social direct messages, ensuring fun questions, ideas, and shout-outs receive delightful responses.
Actively collaborate with the Guest Relations team, who manage day-to-day responses, by providing guidance on appropriate tone and messaging for high-sensitivity scenarios and offering strategic direction during large-scale crises.
Proactively monitor social channels for potential PR issues or sensitive topics, flagging concerns to the broader crisis team with the necessary discretion and sensitivity required for effective communication management.