Social & Content Associate - US

Upway•New York, NY

2d•$75,000 - $95,000•Hybrid

About The Position

Upway is seeking a Social & Content Associate to build its brand and content presence in the US. This is a hands-on role for someone passionate about social media and content creation, who can turn ideas into engaging content. The associate will play a key role in shaping Upway's presence across social media, CRM, SEO/GEO, the website, and broader marketing campaigns. The role reports to the US Marketing Lead and involves collaboration with various teams, freelancers, and creators.

Requirements

3+ years of experience in social media, content creation, editorial, creative marketing, or a related field, ideally within a consumer brand, D2C, e-commerce, marketplace, or high-growth startup environment.
You understand what makes content work across Instagram, Youtube, TikTok, Facebook, and other relevant platforms. You know how to adapt ideas to different formats and audiences rather than simply repurposing the same content across channels.
Exceptional writing, scripting, editing, and visual design skills. You can turn a simple brief or business objective into a creative concept, strong hook, compelling story, and polished visual execution. You have a strong eye for composition, typography, imagery, and brand consistency.
You are comfortable taking content from idea to published asset, including concepting, writing, shooting, editing, and publishing. You are highly proficient in tools such as Canva and Figma, with basic video editing skills in tools such as CapCut, Adobe, or similar.
You have a strong understanding of US consumer culture, social media trends, creators, and online communities. You naturally stay curious about what people are talking about and know how to identify opportunities that are relevant to Upway.
You have exceptionally high attention to detail across content creation, copy, CRM, website updates, and publishing. You catch errors before they go live and care about accuracy, formatting, links, CTAs, brand guidelines, and the small details that make content feel polished and professional.
Previous experience working for a consumer-facing brand is required.

Nice To Haves

Experience in consumer lifestyle, D2C, e-commerce, marketplaces, mobility, micro-mobility, or other high-growth consumer businesses is a plus!
Personal interest in bikes, e-Bikes, cycling, mobility, or the broader outdoor/lifestyle space is a plus!

Responsibilities

Own Upway’s US organic channels: Own the strategy, day-to-day management, and growth of Upway’s organic presence across Instagram, TikTok, YouTube, Facebook, CRM, SEO/GEO, and other relevant channels, including content planning, creation, publishing, community engagement, and performance optimization.
Create content people want to watch: Concept, write, shoot, edit, and publish platform-native content across short-form video, YouTube, social posts, and other formats, working with creators, freelancers, and internal teams to bring ideas to life.
Stay close to US culture: Be the eyes and ears of what is happening across US social media, e-bike communities, creators, competitors, and broader consumer culture. Identify trends and conversations that Upway can authentically participate in.
Support 360° marketing execution: Translate broader marketing priorities into compelling content and creative assets that support demand, trade-ins, UpCenters, events, partnerships, and other growth initiatives.
Own the CRM content calendar: Plan and execute the US CRM calendar across both demand, supply, creating compelling, on-brand email and SMS content and continuously improving templates and performance.
Support SEO/GEO content roadmap: Support the SEO/GEO content roadmap by researching topics, working with freelancers, and creating blog and YouTube content that increases Upway’s organic visibility and reach.
Own website content: Write and maintain website content across product pages, landing pages, and other customer touchpoints, ensuring everything is clear, compelling, accurate, and on-brand.
Build the content engine: Develop scalable processes, formats, tools, and workflows that make it easier to produce high-quality content consistently and increase output across channels.
Use data to improve content: Track channel and content performance, identify what is working, and turn insights into better formats, topics, creative, and publishing strategies.
Cross-functional collaboration: Work closely with Marketing, Supply, Operations, Global teams, Freelancers, and Creators to align content with business priorities and ensure a consistent Upway experience across organic channels.