Social & Content Associate - US

Upway•Brooklyn, NY

2d•Remote

About The Position

Upway is seeking a Social & Content Associate to join their US team. This role is crucial for building the brand and content presence in the US market, focusing on social media, CRM, SEO/GEO, website content, and broader marketing campaigns. The ideal candidate is passionate about social media, understands compelling content creation, and can translate ideas into engaging material. This position reports to the US Marketing Lead and involves collaboration with various internal and external teams.

Requirements

3+ years of experience in social media, content creation, editorial, creative marketing, or a related field, ideally within a consumer brand, D2C, e-commerce, marketplace, or high-growth startup environment.
Social-First Creator: Understanding of content effectiveness across Instagram, YouTube, TikTok, Facebook, and other platforms; ability to adapt ideas to different formats and audiences.
Creative Writer, Storyteller & Designer: Exceptional writing, scripting, editing, and visual design skills; ability to translate briefs into creative concepts and polished visual execution.
Hands-On Production: Comfortable taking content from idea to published asset, including concepting, writing, shooting, editing, and publishing.
Proficiency in tools such as Canva and Figma.
Basic video editing skills in tools such as CapCut, Adobe, or similar.
Culturally Relevant: Strong understanding of US consumer culture, social media trends, creators, and online communities.
Attention to Detail: High attention to detail across content creation, copy, CRM, website updates, and publishing.
Consumer Brand Experience: Previous experience working for a consumer-facing brand is required.

Nice To Haves

Experience in consumer lifestyle, D2C, e-commerce, marketplaces, mobility, micro-mobility, or other high-growth consumer businesses.
Personal interest in bikes, e-Bikes, cycling, mobility, or the broader outdoor/lifestyle space.

Responsibilities

Own Upway’s US organic channels: Strategy, day-to-day management, and growth across Instagram, TikTok, YouTube, Facebook, CRM, SEO/GEO, and other relevant channels, including content planning, creation, publishing, community engagement, and performance optimization.
Create content people want to watch: Concept, write, shoot, edit, and publish platform-native content across short-form video, YouTube, social posts, and other formats, working with creators, freelancers, and internal teams.
Stay close to US culture: Monitor US social media, e-bike communities, creators, competitors, and consumer culture to identify trends and conversations Upway can participate in.
Support 360° marketing execution: Translate broader marketing priorities into compelling content and creative assets for demand generation, trade-ins, UpCenters, events, and partnerships.
Own the CRM content calendar: Plan and execute the US CRM calendar for demand and supply, creating email and SMS content and improving templates and performance.
Support SEO/GEO content roadmap: Research topics, work with freelancers, and create blog and YouTube content to increase organic visibility.
Own website content: Write and maintain website content across product pages, landing pages, and other customer touchpoints.
Build the content engine: Develop scalable processes, formats, tools, and workflows for consistent, high-quality content production.
Use data to improve content: Track channel and content performance, identify successes, and translate insights into improved formats, topics, creative, and publishing strategies.
Cross-functional collaboration: Work closely with Marketing, Supply, Operations, Global teams, Freelancers, and Creators to align content with business priorities and ensure a consistent brand experience.