Associate Manager – SEO
About The Position
At vSplash, we help small businesses in the U.S. and India get discovered, chosen, and contacted — not just on Google, but increasingly through AI-driven platforms. Search today is no longer limited to rankings. Businesses are being recommended directly by systems like Google AI, ChatGPT, and voice assistants. This shift requires a stronger foundation across technical SEO, local presence, structured data, content clarity, and trust signals. As an Associate Manager – SEO, you will work on building and maintaining these signals at scale — ensuring our customers are not just visible, but recommended.
Requirements
- 4–6 years of hands-on experience in SEO (with exposure to local SEO)
- Strong understanding of Technical SEO fundamentals
- Strong understanding of Google Business Profile optimization
- Strong understanding of NAP and citation consistency
- Strong understanding of Structured data (schema)
- Experience working with website teams (developers/designers)
- Ability to perform keyword research and guide content creation
- Familiarity with tools like Google Search Console, Google Analytics, Ahrefs / SEMrush, Screaming Frog
- Experience working on U.S. or similar markets
- Comfortable working at the intersection of search, content, and websites
- Strong in identifying issues and driving them to resolution
- Practical in approach — focused on what works, not theory
- Able to manage multiple accounts or projects simultaneously
- Clear in communication with both technical and non-technical teams
Nice To Haves
- Exposure to AEO concepts (AI answers, featured snippets, voice search)
- Understanding of GEO signals and location-based optimization
- Basic knowledge of PPC and its interaction with SEO
- Familiarity with CMS platforms (WordPress preferred)
- Understanding of conversion funnels and CRO
Responsibilities
- Technical SEO & Website Health: Audit and improve crawlability, indexing, and site structure. Implement on-page SEO improvements (metadata, headings, internal linking). Work on structured data (schema: LocalBusiness, Service, FAQ, etc.). Identify technical issues and coordinate with developer teams for fixes. Ensure websites meet performance and usability benchmarks.
- Local SEO (Core Layer): Optimize Google Business Profiles (categories, services, posts, Q&A). Maintain NAP consistency across directories and citations. Improve visibility in local search and maps. Support review monitoring and response strategy.
- AEO & GEO (AI-era Search Optimization): Structure content so it can be understood and surfaced by AI systems. Implement FAQ schema, entity signals, and structured content formats. Optimize for voice search and conversational queries. Support geo-targeted content and multi-location presence where required.
- Conversion & Experience Optimization: Identify opportunities to improve conversions. Work with design and content teams to enhance user journeys.
- Cross-functional Collaboration: Work closely and collaborate with Website teams, Content teams, Social teams, and PPC team.
Benefits
- Work on search visibility at scale for SMBs across the U.S.
- Be part of a system that combines SEO, local presence, and AI-driven discovery
- Collaborate across web, content, and marketing teams
- Grow in a role that is evolving with how search itself is changing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
