SEO Manager

PC Financial•Toronto, ON

20h•CA$80,000 - CA$110,000•Onsite

About The Position

The SEO Manager (search engine optimization) is a critical subject matter expert responsible for building and managing the SEO strategy for PC Financial. The manager will own all aspects of search engine optimization. This includes building relationships, standing up processes and a reporting ecosystem to help inform Marketing and Product teams of opportunities to increase the organic search presence of PC Financials public site. This role is a key advisor on the Digital Acquisition team, who will partner closely with our Brand Marketing/Product teams to ensure the public site is built with world class SEO best practices. The Manager will oversee the on-going SEO strategy by providing key organic search insights and recommendations for the on-site content strategy in collaboration with the Brand Marketing team. Reporting to the Sr. Manager, Digital Acquisition and Analytics, the manager will be supported by a highly collaborative team of performance marketers, analysts and digital acquisition leaders to deliver on the strategic SEO roadmap in a high growth environment.

Requirements

5 - 7 years of experience working as an SEO Manager/Technical SEO capacity
Experience in evaluating, recommending and implementing SEO tools, such as Botify, Moz, SEMRush/Ahrefs etc.
Familiarity with emerging AI search surfaces and an understanding of how generative AI and answer engines impact organic visibility and content strategy.
Hands on experience with web analytics tools; Google Analytics, Adobe, Google Search Console
Collaborative and can build strong relationships with multiple stakeholders
Analytical thinker with strong business acumen
Strong communication skills: Ability to distill a complex topic for multiple stakeholders at a high and detailed level
Exceptional time and project management skills
Roadmap and prioritization planning
A strong understanding of technical web implementation

Nice To Haves

Experience in the e-commerce/financial services is considered a key asset
Experience with CRO tools and methodologies (e.g., A/B testing platforms like CrazyEgg, Clarity, Mutiny) to drive measurable improvements in on-site conversion rates is an asset.
Preferred qualifications; basic knowledge of python scripts and using large data sets to conduct analysis

Responsibilities

Develop the SEO strategy and build out the roadmap, including dependencies to execute SEO priorities.
Develop and execute a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategy to ensure PC Financial content is surfaced in AI-powered search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity), including structured data optimization, entity authority building, and conversational query targeting.
Implement and evolve processes and ways of working with cross functional teams, including Marketing, Digital Platforms & Credit Risk.
Research the latest innovations in AI and find opportunities to integrate new technology for improving SEO implementation.
Keep up to date on algorithm updates and trends to pre-determine impacts to organic site rankings based on what changes are coming.
Conduct competitive research and implement best in class programs to position the bank as a market leader in search engine rankings.
Increase knowledge of SEO within the bank by preparing educational programs for all levels.
Conduct keyword research to identify new search demand
Lead Conversion Rate Optimization (CRO) initiatives on organic landing pages, including A/B testing of page layouts, CTAs, and application flows to increase conversion of organic traffic into product applications and activations.
Collaborate with Brand Marketing on the public site content strategy.
Provide key insights and recommendations to strengthen on-site content
Work collaboratively with the rest of the Digital Acquisition team on SEO experiments to increase conversion of applications and actives through the Organic Search channel
Create detailed content briefs for the Brand Marketing team for new on-site content development
Undertake in-depth Technical SEO Audits
Conduct website crawl analysis to identify any areas of opportunity
Build and prioritize SEO backlog.
Work collaborative with Product/Digital teams on implementing SEO initiatives
Review site architecture with Digital Platform teams, including URL structure’s, meta data, header tags, image name, headers and make recommendations to improve SEO crawl metrics.
Analyzing data from sources like, Google Search Console, and Google Analytics to make data-driven decisions
Work closely with analysts to build SEO dashboards and self-serve reporting
Prepare and present SEO performance on a regular cadence.
Key KPI’s and insights include increase in organic search traffic, keyword insights, product applications and activations driven by organic search