Associate Manager, Performance Marketing
About The Position
Amplify is seeking a skilled Performance Marketing Associate Manager to join our team in support of our Science and Math products and Amplify Classroom, a free K–12 platform for math, literacy, and science lessons. This role offers the opportunity to partner closely with marketing leadership in a fast-paced, results-driven environment. The Associate Manager will sit on the performance marketing team and collaborate with content and product marketers to develop digital campaigns and assets that align with enterprise-wide goals. The ideal candidate brings a foundational understanding of digital marketing channels - including web, social, email, AI marketing, paid media, and content marketing - and intermediate experience with digital acquisition and retention strategies. This role is a great fit for someone who is highly organized, data-driven, and excited to contribute to measurable marketing success.
Requirements
- BA/BS degree
- 3+ years of work experience in marketing, communications, or a related field
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively with colleagues in a data-driven, team-focused environment
Nice To Haves
- Experience with HubSpot and SalesForce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google tools, including Google Analytics and Google Ads
- Experience using project management systems
Responsibilities
- Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns efficiently from start to finish
- Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
- Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools
- Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
- Support the development of direct reports, helping them align their work to team and company objectives
- Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.
Benefits
- Equal Opportunity Employer
- Reasonable accommodations for qualified individuals with disabilities
- Background check required
- Potential for additional documentation requirements (e.g., proof of vaccination, fingerprinting)
- E-Verify participant
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
