Performance Marketing Associate

Campus•New York, NY

12d•$100,000 - $110,000•Hybrid

About The Position

Campus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition — you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction. This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.

Requirements

3+ years of experience with paid social and paid search — you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy from an arms distance
Experience translating paid social learnings into ad ideas for a brand/creative team
Strong working knowledge of GA4 — you can create reports and know what the data means
Strong working knowledge of conversion tracking
Comfortable working with data and translating numbers into clear recommendations
Detail-oriented, organized, and able to move fast across multiple programs at once

Nice To Haves

Experience in a consumer-facing, enrollment-driven, or SaaS environment
Familiarity with lifecycle/CRM marketing coordination
Hands-on experience with setting up conversion tracking

Responsibilities

Manage and optimize paid campaigns for select programs across paid social and paid social under direction of the Sr. Manager, Performance & Lifecycle Marketing
Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
Support GTM media plans for new programs
Contribute to conversion rate goals by identifying opportunities across the funnel