Associate Manager, Marketing
Dine Brands Global•Atlanta, GA
•Onsite
About The Position
The Associate Manager, Marketing role will support local marketing efforts for Applebee’s, IHOP, and Dual Brand company-operated restaurants. This role is responsible for executing brand-aligned, community-focused marketing strategies that drive traffic, increase sales, and enhance guest engagement at the store level. The ideal candidate is a creative, data-driven marketer with strong project management and communication skills and a passion for hospitality.
Requirements
- Bachelor’s degree in marketing, communications or equivalent professional experience
- Minimum 5-7 years’ experience in field or corporate marketing within the restaurant industry
- Proficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPoint
- Ability to multi-task in a fast-paced environment
- Strong analytic and research skills
- Strong understanding of local marketing tactics and community engagement
- Strong written and oral communication skills
- Excellent project management skills
- Ability to travel to store locations as needed
Responsibilities
- Develop and implement local marketing strategies and plans in line with the company’s overall marketing goals
- Build strong collaborative relationships with company operators, marketing peers and other cross functional teams
- Partner with Operations to identify sales-driving opportunities and implement targeted campaigns
- Coordinate grand openings with promotional support and community outreach
- Build relationships with local organizations, schools, and nonprofits to drive brand awareness and goodwill
- Organize and support in-store events, fundraisers, and sponsorships
- Collaborate with the Brand and agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mail
- Support national promotions with localized execution plans
- Ensure timely delivery of marketing materials and compliance with brand standards
- Track campaign performance and provide actionable insights to improve future efforts
- Maintain a calendar of marketing activities and report on ROI
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
