Associate Manager, Marketing Brand Management - Pest Control

SC Johnson • Racine, WI

23h • $111,840 - $146,790 • Hybrid

About The Position

As the Associate Manager, Brand Management, you will support the development and execution of brand equity strategies and integrated marketing communications. You will partner with creative agencies, marketing teams, omnichannel (OMNI), and design to deliver a consistent consumer experience from awareness through purchase, helping drive engagement and conversion through insight-driven marketing plans. The role supports brand strategy, omnichannel activation, portfolio growth and management, commercialization, financial performance, and market analysis for Pest Control brands. The position is based full-time in Racine, Wisconsin, with remote work available once a week for eligible employees and travel of less than 10%. Domestic relocation is eligible.

Requirements

• Bachelor’s degree with at least 5 years of relevant business experience, or an advanced degree with at least 3 years of relevant business experience.
• Must be legally authorized to work in the United States without current or future sponsorship.

Nice To Haves

• Proven ability to lead strategic marketing initiatives and a passion for growth in brand management.
• Strong analytical skills, including data mining and insight generation, with the ability to use data to inform media and brand equity marketing decisions.
• Skill in creative development, brand equity building, and aligning portfolio strategies to drive consumer engagement and business impact.
• Solid understanding of business fundamentals, including P&L management, media investment optimization, and cross-functional team leadership.
• Experience connecting upper-funnel brand building with lower-funnel conversion strategies, including media planning, performance tracking, and retail activation.
• Urgency and a track record of delivering impactful results individually and collaboratively.

Responsibilities

• Support the creation and execution of brand strategies aligned with company vision and market positioning, maintaining consistency across consumer touchpoints to drive awareness, engagement, and conversion.
• Collaborate with design teams, agencies, marketing portfolio teams, OMNI, and shopper marketing to maintain visual identity, develop brand assets, and deliver integrated marketing communications, including retail media and shopper strategies.
• Contribute to brand narratives communicating brand values, mission, and unique selling propositions; support cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
• Support brand portfolio analysis and management by identifying growth opportunities and aligning with market and industry trends.
• Use market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution.
• Execute media-to-cart strategies that drive consumer conversion across online and offline channels.
• Lead omnichannel planning and activation, including timeline management, strategy execution, and coordination with internal teams and external partners.
• Manage timelines, budgets, and forecasting for marketing programs and product collections.
• Apply media planning principles across relevant touchpoints and integrate them into growth planning and campaign execution.
• Support the design and execution of in-store displays and use activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.
• Develop and implement portfolio strategies to drive growth, market share, and consumer relevance.
• Manage product assortment, including innovation, renovation, and discontinuation planning.
• Lead commercialization for new products, including development of selling materials and go-to-market strategies.
• Analyze sales data and market trends to inform product assortment strategies and identify growth opportunities.
• Collaborate with R&D, Finance, Supply Chain, Demand Planning, Marketing, and Sales.
• Build understanding of the P&L and identify key levers to achieve financial targets.
• Partner with Finance to monitor performance and adjust plans as needed.
• Analyze marketing and retail/trade media campaigns for effectiveness and ROI using advanced analytics tools, providing optimization insights.
• Analyze consumption and shipment data to inform sales forecasts and identify risks and opportunities.
• Evaluate pricing, distribution, competitive activity, and marketing initiatives to predict market share and business performance.

Benefits

• Bonuses and long-term incentives may be included, depending on job level, eligibility, and performance.
• Matching 401(k) contributions and profit sharing based on company profitability, job level, and years of service.
• Subsidized health care plans.
• Maternity, paternity, and adoption leave.
• Flexible work arrangements.
• Vacation purchase options.
• Recreation and fitness centers.
• Childcare.
• Counseling services.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager