LN Media & Sponsorship || Associate Manager, Influencer Marketing
About The Position
WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on! THE JOB We're looking for an Associate Manager, Influencer Marketing to join our team! Reporting into the Senior Director of Influencer Marketing, this influencer, live event and pop-culture obsessed marketer will be responsible for helping manage creators and brand campaigns across the entire campaign cycle.
Requirements
- Bachelor's Degree in Marketing, Advertising, Public Relations, or Communications
- 2+ years of experience in a full-time influencer marketing role
- Strong understanding of social media platforms and the latest trends
- Experience with Creator IQ or similar CRM/management platform
- Willingness to travel to events for influencer handling/wrangling
- Knowledge of Microsoft Excel and willingness to learn basic formulas and functions
- Strong analytical and comprehension skills
- Strong attention to detail and ability to be highly organized
- Strong written communication
- Ability to multi-task and communicate effectively with different levels of the organization
- Ability to work efficiently under tight deadlines
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Responsibilities
- Plan, manage and execute influencer campaigns for Live Nation Sponsorship from start to finish.
- Manage all communication between internal and external teams (internal brand managers, sales teams, creators, brand clients, and more)
- Source and thoroughly vet potential influencers for Live Nation sponsorship campaigns
- Analyze backend analytics to create campaign reports, case studies, wrap-reports and comprehensive learnings
- Manage paid media buys to meet campaign goals. Includes facilitating whitelisting access setup with influencers through Meta and TikTok
- Create, track and manage organizational documents for campaigns including budgets, workback schedules, content calendars, travel, etc.
- Book travel for influencers, including flights, hotels, etc.
- Manage project timelines and ensure deadlines are met
- Facilitate access to Live Nation and external events for creators
- Occasional on-site execution/influencer handling at concerts and festivals (weekends)
- Facilitate timely influencer invoice payments
Benefits
- HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
- WEALTH: 401(k) program with company match, Stock Program
- FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
