Associate Manager,Marketing, Briogeo + Nioxin

Wella

34d•$80,000 - $100,000•Hybrid

About The Position

We’re looking for a motivated and detail‑oriented Associate Manager, Global Marketing to support the end‑to‑end product development and execution of innovation and brand-building initiatives across Nioxin and Briogeo. In this role, you’ll help drive product development and partner closely with cross-functional teams to bring new ideas to life — from early concepting, to launch toolkits to post‑launch performance tracking. You’ll play a key role in ensuring our brands show up consistently, creatively, and with excellence across markets and channels. This role is ideal for someone who is passionate about beauty and has a pulse on trends, energized by collaboration, has strong project management skills and is eager to grow their strategic and executional marketing skills.

Requirements

2–4 years of experience in brand management, product marketing, or innovation (beauty or haircare experience strongly preferred).
Bachelor’s degree in Marketing, Business, or related field.
Ability to manage multiple projects and deadlines with high attention to detail.
Experience supporting cross-functional teams and contributing to product launches.
Strong analytical, organizational, and communication skills.
Passion for beauty, haircare, and consumer‑centric storytelling.
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Copilot)

Nice To Haves

You’re curious, proactive, and eager to learn.
You balance creativity with analytical thinking and enjoy solving problems.
You’re a self-starter who thrives in fast‑paced environments and bring a positive, collaborative energy to your work.
You’re passionate about beauty trends, consumer insights, and building brands that matter.
You’re adaptable, resilient, and excited to grow within a dynamic, entrepreneurial environment.
You have a strong pulse on beauty trends and cultural shifts.

Responsibilities

Support development of product positioning, claims, and messaging through competitive audits and market analysis.
Assist in building global go‑to‑market plans and contribute to creative development for packaging and agency briefs.
Partner with Brand Activation to ensure brand vision is expressed across global activation plans across social, e‑commerce, brand website, events and paid channels.
Support the product development process, including concept creation, briefing, formula evaluation, and claims alignment.
Coordinate with R&D, Consumer Insights, Finance, and Global Markets to gather inputs and ensure projects meet performance and margin expectations.
Manage stage‑gate documentation, timelines, cross-functional checkpoints and launch toolkit deployment for assigned projects.
Support post-launch analysis for key brand initiatives.
Track project timelines and deliverables in partnership with Supply Chain, R&D, Packaging, and Operations to ensure on‑time launches.
Maintain clear communication of project status, risks, and next steps to internal teams and market partners.
Assist in briefing and coordinating with Consumer Market Research to test and validate concepts with stylists and consumers.
Support creation of new salon service concepts with the Global Education team.
Help drive operational rigor across all phases of product development, launch execution, and campaign rollouts.
Collaborate closely with priority markets to ensure global relevance and local execution success.
Track and analyze post‑launch performance, identifying insights and opportunities for optimization.