Associate Manager, Global Corporate Communications

Mattel•El Segundo, CA

2d•Onsite

About The Position

The Associate Manager, Global Communications is a key driver on the Communications team, owning the development and execution of external communications campaigns on behalf of Mattel. This role is accountable for delivering high-impact, results-driven communications initiatives that enhance Mattel’s corporate reputation and support business objectives. The Associate Manager, Global Communications owns and leads the execution of global communications programs that advance Mattel’s growth objectives and brand strategy. This role is responsible not only for delivering communications initiatives, but for driving measurable outcomes including visibility, engagement, and the overall success of key launches and campaigns. The role emphasizes executional excellence across external communications initiatives, including product launches, executive visibility efforts, and the expansion of Mattel’s entertainment offerings. Reporting to the Director, Global Communications, you will independently manage day-to-day decisions within your scope while helping shape communications approaches and campaign strategies. You will serve as the primary owner for key campaigns, initiatives, and business areas, with clear accountability for performance and results. Familiarity with the media and AI landscape is important, along with an eagerness to learn and adapt as the environment continues to evolve. This role offers meaningful opportunities to build strategic communications skills through close partnership with senior leaders and exposure to high-visibility initiatives. You will lead cross-functional workstreams, acting as the main point of contact across internal teams including Mattel Studios, Digital Studios, Investor Relations, Government Affairs, Mattel Creations, Design & Innovation, and the Office of AI, as well as external agency partners. You will drive alignment, ensure progress, and proactively remove roadblocks to deliver best-in-class communications outcomes. This role leads media relations efforts tied to owned campaigns, including reporter outreach, pitching, briefing materials, and coverage tracking across trade, business, entertainment, digital, and consumer outlets. You will evaluate campaign performance, identify trends and opportunities to increase impact, and refine approaches based on results and insights. You will work closely with internal partners and external agencies to ensure communications programs are executed smoothly, accurately, and on deadline. You will also lead key corporate communications moments, including quarterly earnings, external conferences, and other high-visibility initiatives, ensuring seamless execution and strong external impact. Mattel is a dynamic organization, and the successful candidate is a proactive, solutions-oriented communicator who takes ownership, drives results, and leads with accountability. You bring strong written and verbal communication skills, sound judgment, and the ability to balance strategic thinking with executional excellence in a fast-paced, highly matrixed environment.

Requirements

Approximately 5+ years of communications experience, ideally with a strong foundation in media relations and/or agency experience
Demonstrated experience owning and leading communications campaigns or projects end-to-end, with accountability for results
Proven ability to drive measurable outcomes, including earned media impact, campaign visibility, and successful launches
Strong decision-making skills with the ability to operate independently within defined scope while contributing to broader strategy
Experience leading cross-functional workstreams and managing internal and external stakeholders
Strong media relations experience across traditional and non-traditional channels
Highly organized and detail-oriented, with the ability to manage multiple priorities while driving work forward
Experience managing external agencies or vendors and holding them accountable for performance
A proactive, solutions-oriented mindset with a demonstrated track record of ownership, leadership, and delivering results
Strong writer and storyteller with clear, confident verbal communication and presentation skills
Based in Los Angeles, with the ability to work closely with cross-functional partners and media in a fast-paced environment

Nice To Haves

Familiarity with the media and AI landscape
Eagerness to learn and adapt as the environment continues to evolve

Responsibilities

Owns and leads the execution of global communications programs that advance Mattel’s growth objectives and brand strategy.
Drives measurable outcomes including visibility, engagement, and the overall success of key launches and campaigns.
Emphasizes executional excellence across external communications initiatives, including product launches, executive visibility efforts, and the expansion of Mattel’s entertainment offerings.
Independently manages day-to-day decisions within scope while helping shape communications approaches and campaign strategies.
Serves as the primary owner for key campaigns, initiatives, and business areas, with clear accountability for performance and results.
Leads cross-functional workstreams, acting as the main point of contact across internal teams and external agency partners.
Drives alignment, ensures progress, and proactively removes roadblocks to deliver best-in-class communications outcomes.
Leads media relations efforts tied to owned campaigns, including reporter outreach, pitching, briefing materials, and coverage tracking.
Evaluates campaign performance, identifies trends and opportunities to increase impact, and refines approaches based on results and insights.
Works closely with internal partners and external agencies to ensure communications programs are executed smoothly, accurately, and on deadline.
Leads key corporate communications moments, including quarterly earnings, external conferences, and other high-visibility initiatives.