Corporate Communications Manager

The Fresh Market Inc • Greensboro, NC

1d • Hybrid

About The Position

The Fresh Market currently has an opening for a Corporate Communications Manager in our Store Support Center (099). The Corporate Communcations Manager is responsible for developing and executing internal and external communication strategies that foster employee engagement, align teams with company goals, and strengthen organizational culture. Working closely with senior leadership and corss-functional partners, this role leads communication planning and execution across internal channels, public relations and media engagment. You will craft clear and compelling messages that support business objectives, reinforces company culture and protects the organizations reputation.

Requirements

• Bachelor’s Degree in Communications or related field of study; or any equivalent combination of relevant experience, training, and skills.
• 5+ years of internal corporate communications expereince.
• Exceptional written communication skills.
• Experience with media relations, external communications or public relations strategy.
• Demonstrated experience suppoting or leading crisis communications and issue management.
• Ability to work consistently and with a strong attention to detail.
• Ability to work efficiently and effectively in a fast-paced, ever-changing environment.
• Must possess a high level of interpersonal skills to work with executives and other leaders to present a positive image of the organization.
• Knowledge of Microsoft Office Suite.

Nice To Haves

• Experience supporting executive communications, including preparation of talking points, speeches, and media briefings.
• Experience collaborating with Marketing, Brand, or External Affairs teams on integrated communication strategies.
• Demonstrated ability to manage communications during periods of rapid change, growth, or transformation.

Responsibilities

• Develop and execute a strategic internal communication plan that supports the The Fresh Market's mission, vision, and values.
• Implements and participates in the design of communication programs to support and reinforce organizational objectives and comply with regulations.
• Ensures the accuracy of information distributed and standards using quality processes.
• Craft compelling content for various internal platforms, including emails, newsletters, presentations, digital and print.
• Play a key role in shaping and amplifying our employee value proposition (EVP).
• Collaborate with senior leadership to communicate key initiatives, changes, and organizational updates.
• Collaborate with Cencosud partners to align enterprise communication strategies and support messaging consistency across international markets and corporate initiatives
• Write, proof-read, and/or edit internal communications and send using appropriate communication delivery method. Ensure all communications are clear, consistent and aligned with our brand and company culture.
• Manage media relations by supporting media inquires, developing press materials and building relationships with external partners and outlets to enhance brand visibility and reputation.
• Develop and maintain crisis communication plans, including protocols, messaging frameworks and escalation pathways
• Prepare and support leadership with messaging, talking points and media guidance during high-risk/high-visibility situations.
• Excellent project management skills are a must, including ability to manage multiple projects, deliverables, or programs simultaneously.
• Develop and maintain a content calendar for internal communications, ensuring timely and relevant information is shared with employees
• Plan and execute internal communications/ activities linked to quarterly and annual meetings, i.e., Town Halls, etc.
• Collaborate and partner with groups such as the Retail Communcations team and Business Resource Groups.
• Develop best practices/KPIs to monitor and analyze the effectiveness of communication strategies. Provide regular recommendations to senior leadership based on communication metrics and employee feedback.
• Perform other job-related duties as assigned.

Benefits

• Team member discount up to 40%
• Health, Dental & Vision insurance available for individual, spouse, partner, and family.
• 401K contribution and match for part-time and full-time team members.
• Personal time off and additional time off purchase plans available

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level