Associate Manager, Digital Optimization & Personalization

The Canada Life Assurance Company • Toronto, ON

4d • CA$80,400 - CA$130,400 • Hybrid

About The Position

The Optimization & Personalization Engineer will play a critical role in building and scaling Canada Life’s personalization and experimentation capabilities. Rather than focusing solely on test execution, this role will enable what is possible—expanding our use of Adobe Target and related technologies by improving data infrastructure, integrations, and platform capabilities. You will work at the intersection of marketing, analytics, product, and engineering to unlock new personalization opportunities, improve experimentation readiness, and reduce dependency on manual processes. This is an ideal role for someone who combines technical fluency, systems thinking, and a strong understanding of digital experimentation and customer data.

Requirements

• 2-5 years in developing experience running digital experiments (A/B, multivariate, and/or personalization)
• 2-5 years experience building within experimentation platforms (e.g., Optimizely, Adobe Target, Google Optimize, or similar)
• Strong working knowledge of Adobe Enterprise Suite: Adobe Experience Platform, Adobe Experience Manager
• Demonstrated understanding of experimentation methodology and statistics
• Ability to analyze data and synthesize insights using analytics tools
• Strong communication skills with the ability to explain results to both technical and non-technical audiences
• Experience writing front end code for experimentation
• Experience with Adobe Customer Journey, Adobe RealTime CDP
• Familiarity with personalization or customer journey optimization
• Experience in agile or product-led environments
• Working knowledge of HTML, CSS, or JavaScript for experiment implementation
• Experience collaborating in cross-functional teams
• Detail-oriented with strong QA and problem-solving skills
• Strong Office 365 Skills including PowerPoint, Excel, and Sharepoint

Nice To Haves

• Strong presentation skills to be able to showcase findings to leadership groups
• Experience with digital analytics tools (e.g., Adobe Analytics, GA4)
• Data and visualization skills (eg. PowerBi, Tableau)

Responsibilities

• Plan, design, and execute A/B and multivariate experiments across digital channels (e.g., web, landing pages, funnels, personalized experiences)
• Partner with stakeholders to identify experiment opportunities, develop hypotheses, and prioritize a structured experimentation roadmap
• Own and evolve our Adobe Target implementation and related capabilities
• Support Experiment test design and implementation
• Experiment design and QA
• Identify and unlock new use cases in personalization and experimentation
• Improve data layer implementation and event tracking
• Ensure data quality and reliability for experimentation and personalization
• Enable richer segmentation and targeting capabilities
• Support integration between Adobe Target and other platforms (e.g., analytics, CDP, SFMC)
• Work in Adobe Target Visual Composer and custom Forms method to create custom web experiences
• Collaborate with UX, product, marketing, and engineering teams to implement test variants and deploy winning experiences
• Ensure experimentation follows best practices for statistical rigor, governance, and ethics
• Present findings as needed to leadership and working groups
• Maintain experimentation documentation, learnings, and testing standards
• Monitor experiment performance and identify optimization and personalization opportunities
• Contribute to the evolution of our experimentation framework, tooling, and maturity
• Evangelize a test-and-learn culture by sharing learnings and coaching partners on experimentation basics

Benefits

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security: Company-matching pension plan, share ownership program and additional investment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed