Associate Manager, Cross-Functional Influencer Campaigns

Instacart

1d•$86,000 - $109,500•Remote

About The Position

Instacart is hiring an Associate Marketing Manager to plan and run influencer campaigns across teams, including retail partnerships, CPG co-marketing, and paid programs. The role ensures creator content performs across organic and paid channels and connects creators with Brand Marketing, Paid Social, Organic Social, Product Marketing, CPG Co-Marketing, and Retail Marketing. The role will own creator programs from concept through launch and reporting, build relationships with creators and talent representatives, coordinate content for paid and organic use, manage usage rights, and track campaign results. It will also identify emerging talent and social trends and turn them into partnership opportunities. The position is remote-based and reports to the Senior Manager, Influencer Marketing & Brand Activations. The anticipated first-year outcomes include running a full calendar of cross-functional creator campaigns, developing a reliable network of creators and talent representatives, and providing partners with clear reporting on creator investments. Time is allocated approximately 50% to cross-functional campaign execution, 30% to reporting and performance, and 20% to creator partnerships and negotiation.

Requirements

5–6 years of experience in influencer marketing, creator partnerships, social media, or campaign management.
Demonstrated experience independently managing influencer campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
Strong project management and organizational skills, including managing multiple campaigns, timelines, and stakeholders simultaneously.
Experience analyzing campaign performance and reporting results, including KPIs such as engagement rate, impressions, and conversion.
Excellent written and verbal communication skills and a record of proactively working across teams.
Bachelor’s degree or equivalent.

Nice To Haves

Experience working with Paid Social teams to optimize creator content.
Experience with influencer campaigns tied to retail, CPG, or brand partnerships.
Experience with influencer reporting or social analytics platforms such as Dash Social.
Experience supporting creator partnerships tied to experiential activations, events, or cultural moments.

Responsibilities

Plan and run cross-functional influencer programs with CPG Co-Marketing, Retail Marketing, Partnerships, Paid, and other teams, including grocery and retail collaborations, CPG mailers, and sponsored creator programs.
Manage campaigns from concept through launch and reporting.
Source and build relationships with creators, talent managers, agents, and influencer agencies, and expand access to established and emerging talent.
Negotiate creator partnerships and manage budgets, rates, deliverables, usage rights, and exclusivity.
Coordinate with Paid and Organic Social to identify creator content to boost or repurpose, arrange asset delivery and cut-downs, and meet platform requirements.
Track usage rights so teams know when assets are cleared to launch or should be sunset.
Track engagement, reach, conversion, and other campaign performance metrics; partner with Analytics to measure effectiveness.
Share monthly reporting on creator, creative, and trend insights to shape future programs.
Identify emerging talent, formats, and social trends and develop timely partnership ideas.
Manage multiple campaigns, timelines, stakeholders, and communications proactively.