The Hollywood Reporter: Associate Manager, Creative Strategy

Penske Media Corp.•Los Angeles, CA

31d•$85,000 - $95,000•Hybrid

About The Position

The Hollywood Reporter (THR) is seeking an Associate Manager, Creative Strategy to support the development of cross-platform marketing programs that drive revenue growth and align with THR’s editorial voice, premium positioning, and brand objectives. This role sits at the intersection of creativity, storytelling, and execution, helping bring advertiser programs to life across THR’s digital, social, video, print, and experiential platforms. The Associate Manager, Creative Strategy will play a key role in developing custom proposals, strategic sales materials, and integrated marketing initiatives for both proactive opportunities and incoming RFPs. The ideal candidate is a strong creative thinker and polished communicator with experience building marketing narratives within a fast-paced media, entertainment, or agency environment. This person should be highly collaborative, detail-oriented, and comfortable managing multiple concurrent projects while working cross-functionally with teams across the organization.

Requirements

3–6 years of experience in publishing, media, agency marketing, entertainment, or digital media
Strong creative writing and storytelling skills with the ability to craft polished marketing materials and presentations
Experience contributing to integrated marketing campaigns, custom content initiatives, and advertiser proposals
Excellent presentation and communication skills with proficiency in Keynote, PowerPoint, and Excel
Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment
Collaborative, proactive, and solutions-oriented mindset
Passion for entertainment, media, and The Hollywood Reporter brand
Ability to think strategically while maintaining strong attention to detail
Comfortable working across multiple stakeholders and balancing creative development with executional follow-through

Responsibilities

Support the development of integrated marketing strategies and custom programs for advertisers across THR platforms
Contribute to brainstorms and help shape creative, insight-driven ideas for prospective and existing clients
Develop compelling proposal materials, pitch decks, and sales narratives that clearly communicate THR’s value proposition and premium audience
Partner closely with internal teams including Sales, Editorial, Video, Account Management, PR, Research, Design, and Events to develop cohesive marketing programs
Assist in the execution and project management of sold campaigns, helping ensure timelines, deliverables, and internal coordination remain on track
Help develop proactive marketing packages, category narratives, and advertiser-facing materials that support strategic outreach efforts
Collaborate with design and research teams to source supporting assets, audience insights, and presentation materials
Maintain a strong understanding of entertainment, media, cultural, and advertiser trends to inform creative thinking and proposal development
Support internal knowledge-sharing by helping organize marketing materials, case studies, and sales resources