Creative Strategy Manager

Smadex SLU • Austin, TX

2d

About The Position

SMADEX is seeking a Creative Strategy Manager to bridge the gap between creative excellence and campaign performance for its highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring clients receive actionable creative insights that drive measurable performance gains. The Creative Strategist will own the creative narrative for clients, understanding not just which creatives perform, but why, and how to scale those learnings across accounts.

Requirements

• 5+ years in mobile advertising, creative strategy, or performance marketing
• Deep understanding of creative formats across UA, retargeting, and CTV
• Experience translating creative performance data into strategic recommendations
• Track record of working cross-functionally in fast-paced environments
• Strong presentation skills and ability to influence without direct authority
• Applicants must have a valid permit to work

Nice To Haves

• Experience with programmatic advertising platforms
• Gaming industry knowledge (especially mid-core and casual)
• Familiarity with creative production workflows and timelines
• Data visualization skills

Responsibilities

• Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients.
• Build structured, client-facing creative proposals that connect performance data to strategic direction.
• Partner with Product on creative tools.
• Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns.
• Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams.
• Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch.
• Lead creative briefings and ensure alignment between client objectives and creative execution.
• Handle ticketing and communication with Creative Designers.
• Support Account Managers in high-stakes creative conversations with clients.
• Present creative performance reviews and strategic recommendations to client stakeholders.
• Proactively identify creative optimization opportunities that expand wallet share.
• Participate in JBPs and QBRs as experts on Creatives.
• Build and maintain a creative performance repository accessible across teams.
• Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies.
• Train Account Managers on creative best practices and how to position creative insights with clients.

Benefits

• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Join a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed