Associate Manager, Creative Brand Strategy
About The Position
The Associate Manager, Creative Brand Strategy is the heartbeat of the Global Brand Narrative team, playing a key role in bringing Taco Bell’s brand to life through strategy, storytelling, and creative executions that help evolve Taco Bell’s awareness and perceptions, both in the United States and internationally. This role involves taking big, bold ideas, and translating them into actionable execution tactics across a variety of channels, ultimately connecting with our fans and driving the business forward. The ideal candidate is a strategic and creative thinker with a strong pulse on culture, who knows how to effectively communicate ideas tailored to their audience. They’re curious, collaborative, organized, and passionate about creating work that gets people talking. They can move fluidly between big-picture thinking and detail-oriented execution, thriving in a fast-paced, highly creative environment.
Requirements
- Bachelor's degree required
- 5+ years of relevant experience in Brand Marketing, Creative Development, or Strategic Planning (agency experience a plus)
- Demonstrated ability in driving the development and execution of large-scale integrated campaigns or brand initiatives
- Strong verbal and written communication skills with the ability to effectively present ideas
- Passionate towards culture; including news, trends, and emerging consumer behaviors
- Highly organized, detail-oriented, and able to manage multiple projects and priorities in a fast-paced environment.
- Strong partnership and cross-functional collaboration skills
- Strategic, creative thinker, and effective storyteller
- Self-motivated, results-driven, strong influencing and prioritization abilities and intellectually curious
Nice To Haves
- agency experience a plus
Responsibilities
- Drive the day-to-day success and campaign objectives of marquis tentpole activations, such as Live Más Live, navigating between agencies and cross-functional teams to bring creative ideas and tactical plans to life.
- Support the furthered development of evergreen brand strategies and initiatives, such as L.O.C.O.S. and Global Taco Exchange, helping to nurture programs that strengthen Taco Bell's brand presence.
- Contribute to the long-term development of future campaigns and brand initiatives by identifying emerging trends, cultural moments, and opportunities that keep the brand relevant and top of mind.
- Manage day-to-day campaign development, including timelines, briefs, approvals, and stakeholder communication to ensure seamless execution across initiatives.
- Assist in the brand planning process by tracking upcoming programs, maintaining calendars, and helping ensure initiatives support broader business and brand objectives.
- Monitor campaign performance and key brand metrics, synthesizing learnings and identifying opportunities to improve future work.
- Support the management of brand storytelling platforms and assets to help ensure consistent and cohesive brand expression across touchpoints.
- Champion creative excellence by staying connected to culture, consumer trends, and category dynamics, bringing fresh perspectives and ideas to the team.
- Build strong relationships across internal and external partners, proactively identifying ways to improve processes and drive effective collaboration.
Benefits
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, and carwash
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
