Creative Strategy Manager

Townsquare Ignite•Charlotte, NC

2d•Remote

About The Position

Townsquare Ignite is seeking a Creative Strategy Manager to join their Creative Services team. This role is responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns. The position blends creative execution with strategic thinking, involving writing copy, conceptualizing ads, and ensuring ads are both visually appealing and performant. The ideal candidate is detail-oriented, can manage multiple requests in a fast-paced environment, and has a strong understanding of design and results. Townsquare Ignite is a growing part of Townsquare Media, focusing on digital properties, a proprietary advertising platform, and first-party data collection.

Requirements

Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance.
Proven copywriting skills for digital, social and video marketing.
Understanding of programmatic advertising and campaign strategy.
4+ years of relevant experience in digital design, production, or advertising.
Ability to manage a high volume of projects while meeting tight deadlines.
Exceptional attention to detail and ability to identify what makes an ad effective.
Bachelor’s degree or equivalent experience required.

Responsibilities

Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals.
Conduct client calls to refine creative direction, messaging, and KPIs.
Recommend creative approaches to maximize campaign performance.
Write compelling ad copy for display, social, video and email marketing.
Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets.
Select images and/or footage or inspirations for digital ads and videos that elevate client campaigns.
Review creative assets, make refinements, and ensure brand alignment and effectiveness.
Strategize creative updates to keep campaigns fresh and engaging.
Manage multiple requests simultaneously while meeting tight deadlines.
Collaborate with team members to continually raise the standard of creative work produced.
Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.