Associate Manager, Consumer Lifecycle Marketing

DoorDash Canada•Toronto, ON

17h•CA$113,000 - CA$141,000

About The Position

The Consumer Lifecycle Marketing team in Canada is responsible for building lasting relationships with customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. The Core Marketplace pod focuses on the heart of DoorDash's Canadian business — ensuring customers engage, retain, and return to the platform for food delivery and beyond. This role focuses on launching and iterating on CRM programs that drive growth and retention for DoorDash's core marketplace business in Canada. The ideal candidate can think about the customer lifecycle and campaign execution details, build consensus with cross-functional teams, develop trusted relationships with partners, and make data-informed decisions. Key areas of focus include: creating and maintaining campaign and workflow strategy for Canada Core MAU efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics; creative ideation and iteration; and consulting on strategy for various customer workstreams.

Requirements

4+ years of experience in CRM or lifecycle marketing
Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
Analytical mindset with strong attention to detail
Strong writer and communicator
Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope)
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
Extremely organized, dependable, self-motivated, and ability to multi-task
Bachelor's degree or equivalent experience

Responsibilities

Own Canada Core Marketplace lifecycle strategy — develop and execute CRM programs that drive engagement, retention, and resurrection for DoorDash's core Canadian customer base
Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign reporting within Braze
Design and iterate on customer journeys — build trigger-based and always-on CRM programs that meet customers at key moments in their lifecycle (e.g. onboarding, re-engagement, win-back)
Partner cross-functionally — collaborate with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Ops to deliver cohesive lifecycle programs
Analyze and optimize — review campaign and program performance with analytics partners, identify trends, and translate findings into actionable improvements
Stay current on best practices — bring relevant learnings on lifecycle marketing, retention strategies, and CRM innovation to the broader team