Associate Manager, Brand

Lactalis LUSY•Bedford, NH

1d•Hybrid

About The Position

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed. As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together. In the US, we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®. At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued. Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

Requirements

Bachelor’s degree in marketing, business or related field; MBA a plus
1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
A consumer-centric thinker who understands the principles of marketing with a passion for marketing and brand building
Strong analytical skills with the ability to synthesize into data-driven recommendations
Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers
Strong communication and presentation skills with the ability to drive persuasion and influence with leadership and both internal and external partners.
A general manager mindset, with a natural curiosity and ability to operate with ambiguity.
Desire to work in a small, entrepreneurial environment
Ability to work under pressure and meet tight deadlines
Proficient in Excel and PowerPoint.
Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.

Nice To Haves

MBA a plus
Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.

Responsibilities

Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.
Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.
Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.
Managing the marketing budgets, track expenditures, and ensuring efficient allocation of resource.