Associate Manager, B2B Audience Analyst
About The Position
The mission of our B2B Retention Marketing team is to build lasting relationships with our merchants as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and services that are relevant to them. Within the broader B2B Retention Marketing team, the B2B Audience Analyst role blends data analytics with strategy to create value for our merchants by helping unlock growth, improve operational efficiency, and increase experimentation velocity. As the B2B Audience Analyst, you will build and scale data-driven lifecycle strategies that accelerate merchant and DDFB acquisition, engagement, and retention. You will own the analytical and technical foundation of retention programs, leveraging SQL, forecasting, and experimentation to improve targeting, measurement, and automation. You will partner cross-functionally with Analytics, BI, Engineering, and Marketing to design experiments, develop scalable audience and data systems, and drive continuous optimization through rigorous performance analysis.
Requirements
- Bachelor’s degree or equivalent experience and 4+ years of experience in analytics, growth marketing, strategy & operations, consulting, or a related field
- Strong SQL skills and experience working with large, complex datasets to build audiences, diagnose issues, and generate insights
- Proven experience in forecasting, modeling, and translating data into actionable business strategies
- Hands-on experience designing experiments and analyzing campaign performance, including incrementality and causal impact
- Experience partnering with technical teams (BI, Engineering, Data) to build data pipelines, ETLs, or scalable data infrastructure
- Experience working with CRM platforms, lifecycle marketing systems, or engagement tooling
- Strong analytical and problem-solving skills, with the ability to operate independently and prioritize high-impact work
- Excellent stakeholder management skills and experience working cross-functionally across Product, Analytics, Marketing, and Operations
- A track record of building scalable processes or systems from scratch in ambiguous, fast-paced environments
Responsibilities
- Identify merchant trends and surface opportunities to intervene across the lifecycle to drive retention and growth
- Build and scale standardized audience segments using SQL to enable repeatable, high-impact lifecycle strategies
- Develop forecasting models to size opportunities, prioritize initiatives, and quantify expected impact of campaigns and experiments
- Design and analyze experiments to evaluate incrementality, identify performance drivers, and iterate on lifecycle strategies
- Partner cross-functionally with BI, Analytics, Engineering, and MarTech to build and maintain ETLs, ensuring accurate and dynamic data flows into CRM platforms
- Define and implement data logic to power automated lifecycle programs across channels
- Create dashboards and reporting frameworks to provide visibility into campaign, experiment, and program performance
- Establish measurement standards and attribution frameworks to ensure consistent and reliable performance tracking
- Drive operational rigor and scalability across Merchant and B2B retention programs by building foundational systems and processes
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical benefits
- Dental benefits
- Vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
