Manager, Audience Analytics

Omnicom Media • New York, NY

1d

About The Position

The Manager, Audience Analytics is responsible for maintaining campaign performance metrics, evaluating and/or developing business process, and networking data eco-systems as it relates to defining, designing, and interpreting campaign results.

Requirements

• Experience summarizing large quantities of quantitative and qualitative information to discover useful information and conclusions that can be used to form insights.
• Experience with the collection, measurement, analysis, visualization, and interpretation of digital data illustrating user behavior on websites, mobile sites, and mobile applications.
• Working knowledge of various audience software and tools, including data visualization tools and statistics packages.
• Planning, executing, controlling, and monitoring the work of a team to achieve specific goals and meet specific success criteria within established timelines.
• Ability to pursue and cultivate business relationships, partnerships, and alliances internally and externally.
• Focuses on developing, coaching, and mentoring to enable others to improve performance and to reach their full potential.

Nice To Haves

• Experience with data measurement and analytics
• Experience with healthcare clients across DTP and HCP activations

Responsibilities

• Applies independent critical thinking to analyze vast data sets to uncover media insights, what's working, what’s not working.
• Provides ongoing analysis of audience data, evaluates the performance of programs, and provides input for improvements.
• Checks for proper reception of the audience figures from media research.
• Ensures the production of campaign reports complete with comments on progress and performance of programs/channels.
• Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing multiple small accounts or projects.
• Analyses information to solve on-going problems; Demonstrates thought leadership, strategy guidance moving from pure execution to tactical/strategic thinking.
• Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and individual objectives; Understands infrastructure and team dynamics.

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits
• discretionary time off days
• company-wide Appreciation Weeks
• Wellness Days
• competitive salary
• eligibility for an annual discretionary incentive award or a relevant incentive award

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed