Associate Manager, Audience Growth
About The Position
The Audience Growth & Content Marketing team drives data-informed marketing decisions across Sports & Entertainment. We work to build, hydrate, and analyze first-party audiences across our diverse content portfolio to power breakthrough marketing campaigns within the multi-platform media landscape with a focus on audience growth, engagement, tune-in, and retention. The Audience Growth Associate Manager will support the day-to-day planning, building and delivery of audiences for multi-channel marketing efforts. This role will work closely with internal teams and agency partners to provide actionable audiences, while ensuring adherence to governance standards and privacy regulations. The role will partner with cross-functional teams to support audience strategy through audience profiles, data hydration, insights development, and process improvement as our audience capabilities continue to scale.
Requirements
- 3+ years of experience in growth marketing, digital marketing, performance media, marketing operations, marketing technology, or audience development.
- Experience working with CDPs (mParticle, Hightouch, Adobe Experience Platform), distribution platforms (LiveRamp, Adobe Audience Manager)
- Comfort with project & business management tools (Jira, Airtable, Asana, Monday)
- Analytical mindset with basic to intermediate skill with Excel and/or BI tools (Domo, Tableau), SQL or analytics platforms (Adobe, Amplitude, Google) a plus
- Strong foundational knowledge of marketing channels and concepts (Paid Media, Email, SMS, Push)
- Knowledge of UTMs and tracking links including campaign attribution and reporting
- Experience with segmentation strategy, targeting, and governance concepts
- Experience working cross-functionally with multiple stakeholders across various teams
- Excellent communication skills and stakeholder management skills
- Detail-oriented with strong time management, organizational and project management skills
Nice To Haves
- Familiarity with data warehousing concepts and composable data architectures a plus
- Familiarity with paid media platforms (Meta, Google, The Trade Desk), ESPs (Braze, Salesforce, Iterable) & best practices a plus
Responsibilities
- Manage the day-to-day audience planning, request, build, and delivery process for Entertainment, Sports, Films, and Peacock
- Support the audience strategy across marketing efforts (paid, push, email) to expand reach, foster engagement, and enhance breakthrough marketing campaigns
- Be an authority on leveraging first-party data to drive engagement, tune in, and retention across wide range of content offerings
- Responsible for working with internal and agency partners to define and delivery audiences across paid media platforms
- Ensure adherence to governance standards and privacy regulations, including GDPR and CCPA
- Assist with documentation and knowledge-sharing around evolving audience capabilities, best practices, and process requirements
- Proactively identify opportunities to improve workflows, propose changes, ask questions, and implement solutions as the business scales
- Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape
- Assist in building audience profiles & dashboard visualizations inclusive of content affinities, retention habits, and growth trends
- Conduct ad-hoc, exploratory, and deep-dive analyses
- Support marketing audience data hydration, quality control, expansion
- Translate data into clear, actionable insights and recommendations for stakeholders with varying levels of data fluency
- Proactively suggest enhancements to internal data products, dashboards, and audience
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
