Associate Manager, Audience Growth & Programming, Emerging Platforms

Lionsgate•Santa Monica, CA

5d•$70,000 - $80,000

About The Position

The Associate Manager, Audience Growth & Programming, Emerging Platforms will drive subscriber acquisition, engagement, and retention across Lionsgate’s digital platforms. This role will assist in programming strategy, channel curation, and library optimization, ensuring content reaches the right audiences while supporting overall digital growth objectives. The Associate Manager will leverage analytics to make data-driven programming decisions, optimize performance across platforms, and collaborate with cross-functional teams to maximize reach and monetization. Lionsgate’s Digital Strategy team will work across all global markets.

Requirements

4+ years of experience in digital content programming, audience growth, or platform strategy.
Strong understanding of digital platform ecosystems (AVOD, FAST, YouTube, social), content performance analytics, and growth strategies.
Great strategic, analytical, and communication skills.
Bachelor’s degree required.

Nice To Haves

Experience with digital-first content programming and library management.
Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization.
Experience managing content schedules and multi-platform channel launches.
Familiarity with YouTube monetization models and ad-supported content.

Responsibilities

Develop and execute audience growth strategies across digital platforms, including YouTube, Facebook, Snapchat, TikTok and other social channels.
Analyze platform performance, viewer behavior, and subscriber trends to inform programming and content strategy.
Collaborate with cross-functional teams to align content, marketing, and growth initiatives.
Build and maintain dashboards and reporting frameworks to track audience growth, engagement, and monetization metrics.
Identify and test new content strategies, formats, and distribution tactics to drive subscriber growth.
Manage content scheduling, programming calendars, and channel launches to ensure consistency and performance.