Associate, Lifecycle Marketing, Retail

DoorDash USA

About The Position

The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the New Verticals retention team. In this role, you will focus on launching and iterating on CRM programs that drive growth and retention for emerging lines of businesses on DoorDash. The ideal candidate is able to think big picture and ideate on the Cx lifecycle in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives. Key areas of support include: creating and maintaining campaigns & workflow strategy for New Vertical efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation & iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash. You will report to our Manager of Lifecycle on New Verticals on our Consumer Lifecycle Marketing team within our Growth Marketing organization.

Requirements

1-3 years experience in CRM or email marketing
Deep familiarity with CRM technology including ESPs/marketing automation platforms
Analytical mindset with strong attention to detail
Strong writer and communicator
Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.
Extremely organized, dependable, self-motivated & ability to multi-task
Bachelor’s degree or equivalent experience

Responsibilities

Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies
Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines
Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
Manage email reporting dashboards, monitor trends, and make recommendations based on results
Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team