Associate Influencer Campaign Manager

1Milk2Sugars•Toronto, ON

62d•CA$58,500 - CA$68,500•Hybrid

About The Position

We’re seeking an experienced Associate Influencer Campaign Manager to manage and execute high-impact influencer marketing campaigns across the verticals of beauty, lifestyle, fashion, wellness, food & beverage, and more. In this role, you will oversee every stage of campaign execution, from talent identification to performance analysis, ensuring client KPIs are met and exceeded. This role requires a creative thinker with a passion for influencer marketing, a sharp understanding of social media trends, and excellent project management skills.

Requirements

3+ years of experience in influencer marketing, ideally within an agency or brand environment.
Proven success in managing end-to-end influencer campaigns with measurable results.
Deep understanding of social media platforms, influencer trends, and creator culture.
Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
Exceptional written and verbal communication skills.
Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
Confident in leading client presentations and pitches.

Nice To Haves

Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.
Experience developing influencer content for paid media/whitelisted ads.
Experience managing creator licensing, usage rights, and contract compliance.
Knowledge of UGC (User Generated Content) programs.
Bilingual (French) an asset, but not required.

Responsibilities

Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
Track and manage campaign budgets, ensuring efficiency and ROI.
Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
Actively monitor social trends and emerging creators to build a robust influencer database.
Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.