Associate General Manager, Content Strategies
About The Position
WXPN, the public media service of the University of Pennsylvania, is looking for a visionary media executive who can blend traditional radio programming with digital innovation to grow audiences and strengthen the station's brand across all content platforms. The Associate General Manager for Content Strategies is responsible for the overall content strategy and alignment across platforms and departments for WXPN and its NPR nationally distributed program, World Cafe. This executive provides strategic leadership and leads the development, production, and distribution of engaging audio content across broadcast, digital, streaming, and social media platforms to drive audience growth, revenue opportunities, and community engagement. They will ensure that our programming aligns with the station’s mission and brand, audience interests, and business objectives while fostering a dynamic and creative team in a collaborative working environment.
Requirements
- Bachelor's degree and proven success managing programming, talent, and multi-platform content strategies required
- Minimum of 7-10 years of demonstrated experience in radio, broadcast media, or digital content leadership required, with at least 5 years in a senior management or executive role required.
- Exceptional communication, organizational, strategic planning, and editorial judgment skills required
- Must have strong leadership, project management, budgeting experience, and team management abilities
Nice To Haves
- Demonstrative success developing and executing multi-channel content distribution strategy in media, marketing, or related field preferred
- Knowledge of AAA radio music format, audience research analysis, and excellent ability to interpret audience analytics to make data-driven decisions preferred
Responsibilities
- Develop and execute the station's content strategy across all platforms.
- Establish programming goals that support audience growth and revenue targets.
- Identify emerging content trends and implement innovative programming initiatives.
- Collaborate with fellow executive leadership to align content with organizational mission and objectives.
- Supervise related department leaders, including Programming and Digital
- Foster creativity, collaboration, and professional development within the content team and across departments.
- Ensure all content complies with FCC regulations, copyright laws, and company policies and ensure all licensing agreements with artists and labels are aligned with WXPN’s distribution needs.
- Oversee budgets for Programming and Digital departments.
- Provide executive leadership for the creative direction, all aspects of production management, budgeting, partnerships, talent relations, and audience engagement for World Cafe
- Collaborate with media partners and relevant stakeholders to deliver high-quality music programming with national impact
- Supervise show hosts, Senior Producer, and Talent Booker
- Develop and oversee a comprehensive digital content strategy that extends the radio station's brand across all digital platforms, including websites, mobile apps, streaming services, newsletters, social media, etc
- Establish digital content standards, editorial guidelines, and ensure a unified brand voice across all station output
- Develop multimedia storytelling initiatives to increase audience engagement
- Provide leadership for cross-functional teams responsible for digital production, social media, web content, video production, and podcasting to help build and grow the station’s digital presence, audience engagement, and digital revenue across all platforms, locally and nationally.
- Other Duties as required
Benefits
- Excellent healthcare and tuition benefits for employees and their families
- Generous retirement benefits
- A wide variety of professional development opportunities
- Supportive work and family benefits
- A wealth of health and wellness programs and resources
- Health, Life, and Flexible Spending Accounts
- Tuition assistance for employees, spouses, and dependent children
- Generous retirement plans
- Substantial amount of time away from work
- Long-Term Care Insurance
- Wellness and Work-life Resources
- Professional and Personal Development resources
- Access to a wide range of University resources as well as cultural and recreational activities
- Discounts and Special Services
- Flexible Work Hours
- Penn Home Ownership Services
- Adoption Assistance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
