Content Manager

Mecca BrandsRichmond, VA

About The Position

We are looking for an experienced Content Manager to help shape MECCA's multimedia storytelling across editorial and marketing channels. Working closely with the Content Director, you will bring the MECCA brand, including our portfolio of 200+ brands to life through compelling stories across in-store, digital, print, video, events and experiential formats. This is an opportunity for a confident copywriter, storyteller and creative leader who can balance creative ambition with commercial outcomes, ensuring every customer touchpoint is strategically grounded, beautifully crafted and unmistakably MECCA.

Requirements

  • 7+ years’ experience in content production and editorial leadership across multiple channels and formats
  • A strong portfolio of short-form and long-form work, exceptional writing and editing skills and a deep understanding of tone of voice, grammar and style conventions
  • Experience developing multi-brand, multi-platform content strategies and working across digital publishing, content management systems, search engine optimisation and generative engine optimisation considerations
  • Experience across video, stills, podcasts or print production, together with strong organisational skills and a proactive approach to workflows and process improvement
  • Proven team leadership, mentoring and stakeholder management capability, with the confidence to give and receive constructive feedback and a genuine passion for beauty, culture and brand storytelling

Nice To Haves

  • Experience in beauty, retail, fashion or lifestyle will be highly regarded

Responsibilities

  • Help lead the planning, creation and execution of multi-channel storytelling while guiding a collaborative, high performing content team.
  • Contribute to or lead campaign ideation, storytelling and creative strategy for MECCA marketing, brand and paid campaigns, ensuring a cohesive rollout across owned and paid channels.
  • Lead and mentor the content team, champion MECCA's tone of voice and use performance insights to continually strengthen reach, engagement and impact.
  • Help lead MECCA's editorial and content strategy across owned platforms, including The Memo, digital channels and the in-store experience.
  • Develop the monthly editorial calendar and story pipeline, aligning content with brand, campaign, trade, social and broader marketing priorities.
  • Oversee end-to-end content production across formats, from briefing, commissioning, writing and editing through to approvals and publishing, including high-quality video and stills.

Benefits

  • Professional development programs and first-class digitised learning offering
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to quarterly product allowance
  • Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.
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