WWD: Associate Editor, Branded Content
About The Position
The Associate Editor, Branded Content role in FMG’s custom content studio sits at the intersection of high-end journalism and strategic marketing. The Associate Editor will write, edit, and oversee custom cross-platform content, including native articles, and multimedia series (social, podcast, etc.), and authoritative, industry-themed white papers and comprehensive market reports. This role focuses on conceptualizing data-driven narratives, conducting deep-dive industry research, synthesizing complex market trends, and collaborating with interal and external teams to translate insights into impactful thought leadership pieces on behalf of FMG global advertising partners across all endemic and non-endemic categories—all aligning with the FMG authoritative voice while meeting client commercial goals.
Requirements
- Minimum of 2-3 years of professional writing/editing experience, specifically with B2B focus within the fashion apparel, retail, beauty, and related segments
- Strong editorial judgment and ability to distill market trends, assess the content needs of sponsors and work under strict deadlines
- Excellent organizational skills, the ability to manage several projects at once and work under tight deadlines.
- Well-versed in digital strategy, analytics, and SEO best practices
- A passion for fashion apparel, retail, beauty, and technology
Responsibilities
- Write and edit engaging, high-quality sponsored content including native articles and stories, research reports, multimedia content hubs, video, podcasts and social.
- Content will be focused on, but not limited to, thought leadership and consumer insights around fashion apparel, retail, beauty, luxury goods, accessories, textiles, as well as the technologies that support these segments.
- Source interviews, conduct market research, and identify industry trends, such as changes in consumer behavior, emerging technologies such as generative AI, and the impact of macro-economic forces on business.
- Understand and protect the editorial integrity and sophisticated aesthetic and standards of the Fairchild brands while satisfying sponsor messaging objectives.
- Partner closely with ad sales, marketing design, and FMG brand editorial teams to pitch and execute campaigns; Lead the creative editorial vision for each project in collaboration with all teams
- Manage timelines, asset delivery, and revision cycles for multiple custom content projects simultaneously.
- Apply SEO best practices and analyze engagement metrics to report on content performance and audience retention.
Benefits
- PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
- Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
- Employee Assistance Program
- Life Insurance
- Short- & Long-Term Disability
- Paid Parental Leave
- 401(k) Retirement Plan with an Employer match
- company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
- Flexible Vacation Policy
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
