About the position
The job overview for this position is that the candidate will be responsible for producing and updating real estate-oriented content, with a focus on localized content and resources. They will work collaboratively with a team to gather subject matter expertise and data, and will use AI tools to enhance efficiency. The candidate will also be responsible for editing and proofreading content, ensuring accuracy and adherence to brand voice and style. Additionally, they will collaborate with the editorial and SEO teams to align content strategies with business goals.
Responsibilities
- Produce or update 40-60 pieces of real estate-oriented content per month
- Conceptualize and develop blog articles optimized for high search engine visibility, with a particular emphasis on localized real estate content and resources
- Work collaboratively with a team of editorial assistants to collect subject matter expertise, data, and research for inclusion in articles
- Leverage AI tools to enhance efficiency
- Verify the accuracy of information in drafts and incorporate appropriate citations and attributions
- Incorporate supplementary features into blog articles, such as sidebars, Table of Contents (TOC), hyperlinks, summary boxes, and other interactive elements to enhance reader engagement
- Update existing content with up-to-date data, links, and sources, ensuring its relevance and accuracy
- Review and edit content to conform to AP and HomeLight’s internal style, and maintain consistency in brand voice and tone
- Proofread for typos and errors
- Monitor and manage content production progress using Airtable, ensuring tasks stay on schedule and any changes or updates are recorded accurately
- Partner with the editorial and SEO teams to identify and carry out quarterly content strategies, aligning with overarching business goals
Requirements
- 2+ years of experience in writing and editing, preferably within real estate or related fields
- Exemplary research, writing, and editorial skills
- Experience with or willingness to use emerging AI technology
- Strong commitment to quality control and results, ensuring that content created aligns with HomeLight's standards and is thoroughly reviewed and edited to deliver exceptional value to our audience
- Outstanding project management and communication abilities
- Proven track record of meeting tight deadlines and producing a high volume of quality content at scale
- Ability to adapt swiftly to shifting priorities in a fast-paced content creation environment
- Proficiency in editing content based on SEO concepts and best practices
- Deep understanding and alignment with the HomeLight brand's voice, style, and tone
- Demonstrated ability to collaborate effectively with a team and work independently when required
- Familiarity with AP Style (preferred)
- Knowledge of the real estate market and industry trends (preferred)
Benefits
- Medical (Anthem or Kaiser), Dental & Vision (MetLife)
- Long-Term Disability & Short-Term Disability, Hospital Indemnity Insurance (Aflac)
- 401k (Guideline), Life Insurance (MetLife) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO, including Volunteer Days to give back to your community
- Annual Anniversary Perks, including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home