Associate Director, Zero Code

Adelphi Group • New York, NY

2d • $70,000 - $125,000 • Hybrid

About The Position

Leading advertising media agency seeks talented Associate Director for our award-winning gaming specialty team. Our group develops and implements creative marketing strategies to help our Fortune 100 clients navigate the gaming space and make an impact with the audience. We take advertising to the next level by developing custom solutions and activating creative ideas to reach consumers in innovative ways. The ideal candidate loves and plays a variety of games, has deep knowledge of the videogame industry but also a genuine curiosity for new technologies and gaming platforms from core to casual. Candidates must have the ability to translate the creative “language” of gaming focused entertainment into marketing programs.

Requirements

• Deep knowledge of the videogame industry.
• Genuine curiosity for new technologies and gaming platforms from core to casual.
• Ability to translate the creative “language” of gaming focused entertainment into marketing programs.
• Required understanding of gaming industry overall, from game genres to platforms, game influencers and esports.
• Required experience working with game publishers and/or game platform from in-game to retail programs and even activations.
• Understanding of Twitch, YT, Discord and other game streaming, VOD and social platforms as media and content distribution channels.
• Overall understanding of the gaming audiences from core to casual.
• Self-starter with a strong ability to embrace an entrepreneurial spirit in the context of a corporate environment.
• Demonstrated experience with project management.
• Mix of creative energy and the discipline to see highly customized projects to completion.
• Good writing and presentation skills.
• Ability to work with multiple teams and partners.
• Powerpoint, Excel and Word required.

Nice To Haves

• Loves and plays a variety of games.
• Media experience is a plus.
• Adobe Photoshop skills are a plus.

Responsibilities

• Develop and implement creative marketing strategies for Fortune 100 clients in the gaming space.
• Develop custom solutions and activate creative ideas to reach consumers in innovative ways.
• Translate the creative “language” of gaming focused entertainment into marketing programs.
• Manage several campaigns and multiple clients.
• Work with multiple teams and partners.

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed